Network With Us!

• Incorporating social media into your communications mix while meeting regulatory restrictions
• Establishing parameters to ensure boundaries aren’t crossed when engaging in social media practices
• Generating awareness of a condition/behavior using interactive, web-based marketing elements
• Understanding how these new digital technologies work including legal considerations, IT support, HR policy and employee guidelines
• Defining the various applications and benefits of using online social media in Canadian pharmaceutical marketing
• Revolutionizing your traditional communication and marketing strategies to adapt to the online world
• Outlining key steps and strategies for setting up and managing an effective integrated digital strategy
• Exploring the possibilities of mobile applications for boosting customer engagement
• Building senior management support for your social media programs
• Determining the Web 2.0 spaces that have relevance for your organization and brand
• Creating a stronger sense of community and brand for your organization
• Developing the business case and demonstrating the impact of your social media program / ROI of your e-marketing platform
• Discovering an untapped audience and potential business opportunities
• Implementing online marketing tools in both large and small environments
• Collaborating with patient groups to become a part of the online conversation
• Identifying which metrics and results matter when calculating ROI
• Expanding communication effectiveness and reach with mobile applications
• Leveraging your website in a social world

Collaborate Using the Conference Wiki:
All attendees will be invited to expand their network and continue the conversation in the conference wiki --- you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool.

Pfizer Canada

Eli Lilly Canada Inc.

Bayer Canada

sanofi-aventis Canada

Paladin Labs, Inc.

Pharmaceutical Advertising Advisory Board

Advertising Standards Canada

Rx&D

Pfizer Turkey

SharingStrength.ca

Fleishman-Hillard Canada

MSL Canada

Transmission Content + Creative

Marketing 4 Health Inc.

Porter Novelli

ComScore, Inc.

Supporting Organizations:

WHY IS THIS A CAN'T MISS EVENT? SMART PHARMA HAS GONE SOCIAL!

Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other pharmaceutical professionals engaged in the "journey."