This conference is a must-attend event for all those who are committed to using digital communications and marketing strategies to engage their audiences, and drive business results. You will benefit from:

1. 19 innovative speakers at your disposal to share their strategies and experiences in using blogs, podcasts, wikis, Twitter, Facebook, and other Web 2.0 tools in the pharma arena
2. Over 22 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
4. An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
5. A comprehensive overview of digital marketing and communications innovations from leading pharmaceutical practitioners like Eli Lilly Canada, Bayer Canada, Pfizer Canada, Paladin Labs, Pharmaceutical Advertising Advisory Board, Fleishman-Hillard, and many more
6. Acquiring new knowledge to help transform your marketing and communications plans and impact your organization's bottom line
7. Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading digital marketing and communications initiatives that will ground you in advancing your own strategy
8. The opportunity to learn how to use new media tools to foster your organization's values and mission, in a hands-on environment
9. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
10. A formal Certificate of Completion, which documents your training achievement and commitment to continuing professional development
11. Access to the conference wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Dear Communications, Marketing, or PR Executive:

They may not be age-old questions, but they’re definitely top of mind for pharmaceutical marketers and communication professionals these days:

• Is social media really viable in Canadian pharma?
• What about mobile?
• Is my brand website relevant any more?
• Should digital even be something we budget for to engage
  professionals and providers?

These questions force innovative exploration. They should also force greater collaboration within an organization. Educating the naysayers (read: legal, regulatory affairs) on the potential of connected communication makes for more creative and relevant forms of patient, caregiver and professional engagement in this social era.

Social media in its purest sense is rarely possible. But there are things you can do to become more social media friendly and visible where and when people seek information. An integrated digital strategy ensures that you leverage your top performing initiatives and consider the conversational influence of how marketing and communications happen today.

This conference is focused on real-life case studies, real-world examples and demonstrating real-time value for your brand. We bring together the brightest minds and the most innovative leaders currently doing business in the digital and social marketplace today. We'll show you how to get things approved, get things launched, and generate measurable impact for your brands.

Interested? You should be!

The way brands and consumers interact is fundamentally changing. Advertising is decreasing in effectiveness, content is becoming distributed across channels and credibility for brands sits precariously in the crucible of this new paradigm. Social media is exacerbating and alleviating these problems all at the same time.

For all the shiny new tools out there, successful relationships are still based on open communication, credibility, and trust. Reputations are made and destroyed by influencing those who influence others, leveraging context, and managing reputation and relationships.

At this conference, you will hear proven strategies and practical experience, firsthand, from leading pharmaceutical organizations, on how to use new media technologies and tools to improve your communications and marketing initiatives and practices, including how:

• Pfizer Canada prepared its organization to embark on their digital marketing journey
• Eli Lilly Canada developed the strategy behind their healthcare professional
  portal, while meeting the regulatory guidelines, delivering on business objectives
  and driving sales
• Paladin Labs, Inc. evaluates their digital initiatives by setting meaningful performance objectives

Don't be left behind - - Register today online or call our conference hotline at (773) 695-9400 to attend A.L.I.'s conference on "Digital Marketing & Communications for CANADIAN PHARMA: How To Integrate Your Traditional And New Media Plans To Engage Your Audiences And Drive Business Results,” this March in Toronto and hear from pharmaceutical professionals who are currently utilizing digital communications and marketing tools.

For better or worse, the social era is the relationship era, and it will touch every part of your business. Come find out how to make it work for you.

I look forward to seeing you at this timely and relevant event.

Sincerely,

David Bradfield, Senior Partner, Global Chair, Digital Practice
FLEISHMAN-HILLARD CANADA
Conference Chairperson

P.S. Make your investment pay off even more by bringing a team! Register 3 people and get the 4th for FREE! Call (773) 695-9400 for more details. Click here for details.