8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.
Chairperson's Opening Of Day Two

John Bozzo, SVP & Partner, National Healthcare and Social Services Lead
FLEISHMAN-HILLARD CANADA

Hear expert representatives from the main three Canadian Pharma regulatory agencies answer your most pressing questions in this interactive forum. Attendees will walk away empowered and enlightened on how to responsibly venture into the new media world or pharmaceutical communications and marketing.

Ray Chepesiuk, CEO
PHARMACEUTICAL ADVERTISING ADVISORY BOARD

Linda Nagel, President and CEO
ADVERTISING STANDARDS CANADA

Chrisoula Nikidis, Director, Ethics & Compliance
RX&D

9:45 a.m.

How To Capitalize On Social Media - It's Easier Than You Think

As much as social media and the influence it holds intrigues you, in reality, it’s hard to leverage. Not impossible, but hard.
 
This session will give you a framework for assessing and integrating social media into the mix of communications and marketing programs that you manage. You will learn the importance of listening to and monitoring social media. Worried about the risks of finding adverse events online? Don’t be – you’ll be prepared. You’ll also gain tips on how to create truly relevant and informative content that enables you to weave your message into the conversations online. Finally, you’ll explore how to identify and leverage online influencers to generate earned media coverage online.
 
Listen, create, engage, evaluate and evolve are the central elements of a social media friendly approach. Don’t miss your chance to discover an actionable point of reference to determine how to capitalize on social media through your traditional and non-traditional communications and marketing programs.

David Bradfield, Senior Partner, Global Chair, Digital Practice
FLEISHMAN-HILLARD CANADA

Paladin Labs has built a sizable bank of experience with electronic marketing over the past five years. Across different brands, it has run the gamut of tactics from patient support sites, to viral videos. The marketing team has launched patient compliance programs, e-detailing sites and online continuing medical education (CME) programs. They’ve done branded and unbranded, and dealt with breathless suppliers who've promised the moon, then delivered something less. 

A lot has been learned along the way. Some programs have won awards, while others have fallen short -- but Paladin is ready to share the good, the bad, and the ugly with you.

In particular, you will learn how to:

• Identify which initiatives create value vs. those that will destroy it
• Evaluate your digital initiatives by setting meaningful performance objectives
• De-mystify the technology so you can make better decisions that affect your programs

Don’t miss out on these key takeaways and access to their list of the Top 10 Lessons Learned In The Trenches Of e-Marketing to ensure that your own programs achieve the results you are looking for and don't end up as road kill on your career path.

Mark Beaudet, Vice President
PALADIN LABS, INC.

11:45 a.m.

Avoid Being A Third Wheel - How To Gain Credibility With Patient Groups Through Proactive Social Networking

In this session, you will hear about the unique challenges faced when launching a social network into an already active and vibrant patient community arena. In a world where patient organizations are being asked to do more with less, new initiatives are sometimes regarded as competitors for limited resources, duplicators, of effort or interlopers in the patient community.

By adopting a thorough stakeholder engagement process and unique governance model, SharingStrength.ca was able to gain credibility and become a trusted partner in the breast cancer patient support community.

• Assess where your social media initiative fits in the broader patient support spectrum
• Design a governance model that meets the needs of both the sonsor
  and the user community
• Lean various tools and techniques for community outreach and stakeholder engagement
• Develop a community management strategy that builds bridges to the
  patient support community

Craig Thompson, Executive Producer
SHARINGSTRENGTH.CA

12:30 p.m.
Chairperson's Recap:
Key Takeaways And What To Do When You Get Back To The Office

We'll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

12:45 p.m.
Close Of General Sessions

Complete your conference experience with
Post-Conference Workshop D!

2:00 p.m. to 4:30 p.m.
How To Use New Media Tools To Build A Bulletproof Strategic Planning Framework That Generates ROI And Gets Results

Please click here for more info!