Jump-start your conference experience by attending these interactive workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering strategic internal communications that will enhance your understanding of the informative, case study presentations throughout the entire conference.

Choose A or B or BOTH for Maximum Value and Learning

Employee Communications 101:
How To Plan And Implement Communications Strategies That Work Using A Five-Step Proven Process

Have you ever heard an executive or manager simply say "Just send out an email" as their solution for communicating with employees? Has your organization ever launched an information campaign for it to only fall flat? Do you have an employee newsletter but struggle to find interesting content or determine if anyone actually reads it?

While communicating today is seemingly easier with the availability of email and other electronic communications, lack of planning and poor execution often leads to less then desired results, leaving executives and managers frustrated at unmet objectives or unchanged employee behavior.

Specifically, you'll learn a five-step proven process for developing communications strategies that deliver measurable results.

• Build a communications plan focused on well-defined organizational objectives
• Uncover stakeholder communications needs
• Develop key messages that resonate
• Determine which communication channels are appropriate to meet different goals and audiences, including a discussion of advanced Web 2.0 technologies
• Design communications products that result in change
• Select and report metrics that inform future activities

WORKSHOP LEADER: Grant R. McLaughlin, is a Principal in the Strategic Communications Group of the global consulting firm Booz Allen Hamilton. Grant has more than 15 years of experience in communication working with a variety of public sector organizations.

Testimonials From Past Booz Allen Hamilton Sessions:

"Best session this week!"

"Best wrap-up you could provide – thanks!"

"Top-notch presentation. Interesting. Good content."

12:00 p.m. to 1:30 p.m.
Lunch On Your Own

1:30 p.m. to 4:30 p.m.
AFTERNOON PRE-CONFERENCE WORKSHOP B

Change in government is constant; however, history shows us that change accelerates when an Administration changes. A range of different types of communication-focused programs can soften the impact of change. Unfortunately, too often these programs are implemented after the fact - when it's too late.

This session will share strategies, tools and techniques that government organizations use to plan for, and implement, internal communications focused on engagement, branding, and solid leadership to successfully navigate through an administration change. Participants will review best practices from industry and government, and will leave the session with practical knowledge that can immediately affect success.

• How to define, and recognize, best-practices in engagement, branding, and leadership
• How to engage employees
• How to develop and brand a message that employees can easily digest
• How to mitigate risk
• The different types of communication methods used by the most effective leaders
• How to implement ongoing communication to keep employees involved, motivated, and willing to accept change

WORKSHOP LEADER: Eva Neumann is the Founder and President of ENC Marketing & Communications, Inc., a full-service, award-winning, marketing communications firm founded in 1992. Ms. Neumann has more than 25 years of experience in government marketing, and outreach. ENC and the ENC Team have receive numerous community, service, creative, and business awards including recognition as a "best place to work" and for outstanding business-driven creativity and results.