Training: INTERNAL COMMUNICATIONS IN GOVERNMENT Conference

Pre-Conference Workshops: Monday, June 2, 2008
Jump-start your conference experience by attending these interactive workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering strategic internal communications that will enhance your understanding of the informative, case study presentations throughout the entire conference. Choose A or B or BOTH for Maximum Value and Learning 9:00 a.m. - 12:00 p.m. MORNING PRE-CONFERENCE WORKSHOP A Registration and continental breakfast will begin at 8:30 a.m. for the morning workshop attendees. Performance-Based Communication 101: How To Implement A Proven, Step-by-Step Process For Creating A Long-Term Communication Strategy That Drives Results In most high-performing, public entities and corporations, the role of internal communication has evolved into a critical management function. The focus of the communications department has shifted from reporting change to managing change in alignment with organizational goals. In this workshop, you’ll learn a proven process for creating a long term performance-based communication strategy that is focused on achieving desired results in your public-sector organization or department, including how to: Build a contextual framework that is critical for an effective communication strategy Gain support from key stakeholders Determine which communication channels are appropriate to meet different goals Demonstrate the linkage of internal communication to organizational results Identify and develop the competencies needed by strategic communication professionals to succeed in high-performing organizations You’ll also learn about planning tools that you can use to develop an effective communication strategy in your own organization. As part of this interactive, high-energy workshop, you’ll gain hands-on experience by participating in team exercises. WORKSHOP LEADER: David H. Jackson, PhD, is a Principal in the Global Communication Practice of Mercer Human Resource Consulting. David has more than 25 years of experience in communication, including working with a variety of public-and private sector organizations. Testimonials From Past David Jackson Sessions: "Great presentation style and technique. Interesting content." "Extremely knowledgeable presenter. Very interactive. Obtained tools/ideas I could use." "This presentation was right on point. This was exactly what I was interested in. He did a great job and would love to sit in on more of his presentations."
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12:00 p.m.- 1:30 p.m. Lunch On Your Own
1:30 p.m. - 4:30 p.m. AFTERNOON PRE-CONFERENCE WORKSHOP B What You Can Do As Communicators To Help Drive Transformational Change, Maximize Performance, And Achieve Sustainable Results Whether agencies are engaged in large-scale transformation, or smaller-scale change-related initiatives, several foundational elements must be taken into consideration to prepare for and sustain change. Critical to the success of any change effort is the execution of a comprehensive communication plan and integrated branding program. Communications is a key element of a change management framework, and is often overlooked in many transformation strategies. This interactive workshop session will provide tools, techniques, and leading practices you can use to define your own creative communication approaches to rapidly break down barriers in your organization and enable on-going dialogue at all levels to ensure change efforts – both large and small – are successful. Specifically, you will learn how to outline, design, and implement a communication strategy that leverages people, print and web resources, and is targeted to share consistent messages across stove-piped organizations and mitigates risks that include: Missing project deadlines Delays in realizing expected benefits Inability to gain access to critical resources Inconsistent sponsorship Lack of a collaborative process Absence of critical decision makers Too little input from key stakeholders You will leave this workshop with: Ideas for developing an integrated branding program Sample communications plan tools, to include - Vehicles Assessment - Stakeholder Analysis - Sample communications strategy Techniques for developing key messages by stakeholder groups Creative (and inexpensive) approaches for sharing information and engaging employees at all levels of the organization Practical tips and leading practices for measuring the success of communications efforts WORKSHOP LEADER: Kathy Waetjen serves as Director of Marketing for Capgemini Government Solutions and is a former federal employee with experience leading and managing strategic communications efforts for cabinet level and independent federal agencies. Testimonials From Past Capgemini Sessions: “This was one of the best—provided specific examples and more in-depth explanations on what to do—this was excellent!” “Inspiring and creative. A great presenter. I thoroughly enjoyed her presentation and energy!” “Exceeded my expectations! Thank you for sharing your ideas and successes!” “Engaging, lively presentation style. Great handout. Good, creative ideas.”
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