Choose C or D or BOTH for Maximum Value and Learning

How To Use Blogs, Wikis And Other Collaborative Social Media Tools To Reinvent Your Internal Communications

These days, communications strategists are using group blogs, wikis and other collaborative methods and tools to energize, motivate and join powerful and very loyal communities of employees, not to mention customers, partners and other important audiences.

In this workshop, you’ll sample these tools and their impact on internal communications. And you’ll walk away with the know-how you’ll need to propose and set your new communications tools in motion.

Specifically, we’ll cover:

• The tools themselves — blogs, wikis, podcasts, collaborative websites, MySpace, YouTube
• What works internally and what doesn’t
• How to get your senior leaders on board
• Ins and outs of policies and procedures to steer use of these tools internally
• Exactly where you should start when you’re back in the office and totally overwhelmed with all of your new-found knowledge from the conference

WORKSHOP LEADER: Jason Anthoine is Head Honcho at The Cohesion Group, a workplace communications firm that develops customized employee communications programs helping organizations to transform their workforces. Accredited by the Public Relations Society of America, Jason has more than 16 years experience in workplace communications and has concentrated his entire career to this specialty.

Testimonials From Past Jason Anthoine Sessions:

"Jason was very flexible with our group, allowing the discussion to flow where the participants needed it to; and he answered all questions—very knowledgeable!"

"Presenter made the topic & content easy to understand."

"Jason did an excellent job of presenting the material.
His confidence and knowledge are exceptional."

11:30 a.m.- 12:00 p.m.
Lunch will be provided for Workshop D attendees.

In today's fast-paced, complex world it's more important than ever to ensure the alignment of communications both inside and outside your organization. Mismatched messages can lead to confusion, frustration, and ultimately a less productive organization. In this workshop you will learn the steps you need to take to ensure proper alignment of all your communications efforts.

You will learn how to:

• Inventory the sources and types of information impacting your organization
• Create a well-defined structure for validating information and for using authoritative sources to disseminate information
• Utilize new tools and the power of community to keep communications current and relevant
• Integrate performance information into communications to focus stakeholder attention
• Develop and manage a communications brand

With these skills in hand, you will have the ability to accelerate the achievement of your organization's objectives by creating an aligned, focused workforce supported by well-informed stakeholders.

WORKSHOP LEADER:  Marv Weidner, President & CEO of Weidner, Inc., has over 20 years of senior government experience. Since leaving government service in the State of Iowa in 1998, he has worked as a consultant with some of the nation's best-run federal, state and local government organizations to help them develop and implement Managing for Results.

Testimonials From Past Marv Weidner Sessions:

"This hit the mark of what I wanted from the conference."

"Great speaker; good at thinking on his feet and answering questions."

"Very knowledgeable and superbly presented. Great tools for use in the field."

"Marv really knows his material--he was pleasant and made listening easy."