8:30 a.m. to 11:30 a.m.
MORNING POST-CONFERENCE WORKSHOP C

Continental breakfast will be provided at 8:00 a.m.
for the morning workshop attendees.

How To Use A Step-By-Step Process For Building Employee Engagement And Strengthening Your Brand During Tough Times

In the worst economic downturn that most of us can recall, maintaining and building an engaged workforce is harder than ever. Plummeting trust and confidence in corporate management only compounds the problem.

Even in happier times, employee engagement is always vital. Other things being equal, a firm with a fully engaged workforce will outperform its competition. Its customers are happier. Innovation is faster. Teamwork is more collaborative. Quality is better. Decisions are bolder. Revenue and profit are greater.

In a recession, when everything is on the line, people are a lifeline. The full engagement of employees is essential and never more important than now.

Attend this 3 hour power-packed session and learn how you keep your employees moving ahead even in times of uncertainty, doubt and cynicism. Participants will leave with fresh insight and newfound enthusiasm for tackling a challenge they simply can't ignore.

• Your people can begin to motivate themselves to become brand ambassadors
• A systematic process for communication builds trust and commitment to the brand
• Managers often compromise their own credibility without realizing it and how to overcome this hurdle
• A culture of focus, curiosity, passion and courage can be achieved, even in the toughest of times

WORKSHOP LEADER: Thomas J. Lee, President of Arceil Leadership Ltd., teaches leadership communication to management teams in numerous Fortune 500 companies. He has benchmarked leadership/engagement communication in nearly 30 major corporations. A dynamic and popular speaker, Tom has lectured, consulted and led workshops throughout the United States, across Canada, and in nearly a dozen other countries in South America, Europe, and Africa. He is finishing his first book, Mind the Gaps: The Three Voices of Leadership.

Testimonials From Past Thomas J. Lee Sessions:

"FABULOUS! Engaging, interesting, and valuable—great stories."

"Interactive; good pace; great stories (i.e., lessons!)"

"Best presentation of the conference."

11:30 a.m. to 1:00 p.m.
Afternoon Break / Lunch On Your Own

1:00 p.m. to 4:00 p.m.
AFTERNOON POST-CONFERENCE WORKSHOP D

How To Measure The Impact Of Your Internal Branding Strategies And Programs

Advertising and marketing lay a strong foundation for perception of a brand, at least until people have contact with an organization. Once they buy its products or interact with its employees, their long-term impressions of the brand will be shaped by their experiences.

• Understand what the brand is
• Agree the brand attributes make sense
• Behave in ways consistent with the brand
• Believe the company acts in ways consistent with the brand

• Executive interviews
• Employee Focus Groups
• A content analysis
• An objective assessment by professional communicators from around the world to see how perception of the communication vehicles and their reflection of the brand varied in different cultures

Testimonials From Past Angela Sinickas Sessions:

"Excellent content, good presenter!! Lots of good ideas."

"Awesome presenter, extremely knowledgeable, made excellent points that EVERY executive/business sponsor should have."

"I appreciated the real-life examples/case studies Angela provided."