• 21 innovative speakers at your disposal to share their strategies and experiences in internal branding
• 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• A comprehensive overview of internal branding innovations from leading practitioners like Pitney Bowes, DLA Piper, American Express Canada, Hyatt Corporation, Group Health Cooperative, and many more
• Acquiring new knowledge to transform your staff into walking brand ambassadors and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal branding initiatives that will ground you in advancing your own branding strategy
• The opportunity to learn how to foster employee behavior that represents your organization's values and mission in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development

Dear Communications, Marketing or HR Executive:

There was a time when a brand was considered primarily a marketing and advertising tool. Today, we understand that the real key to some of the most successful brands in the world is the way people actually experience that brand, not just the slick advertising or marketing that supports the brand. An organization's brand is one of its single most powerful sources of competitive differentiation.

For a brand to be truly experienced by consumers, employees must understand and embrace their organization's brand, and be prepared to deliver on it. When this occurs, companies win in the marketplace and they create a cohesive, compelling and enriching culture that translates to direct and positive impact on the bottom line.

What does this mean for you?

Defining and living a brand externally and internally requires a cross-functional team representing the business groups, marketing, human resources and communication functions. This conference will help prepare you to lead or be a key member of that team. The ultimate goal is to ensure that the way you represent your company in the marketplace aligns with the way consumers experience your brand and the way you recruit, onboard and define the ongoing employee experience. The end game is to have a brand that wins in the marketplace by being delivered through employees who are highly engaged in the brand!

How will this conference help you and your organization?

• DLA Piper developed a global brand strategy focused on building consistent brand behaviors across a worldwide network of 8,000 people in 25 countries
• Pitney Bowes implemented a comprehensive, multi-faceted internal branding program that engages employees in channels that include online training, live events, promotions, and employee recognition programs
• Tasty Catering - - an innovative and entrepreneurial small business - - has used its sustainable company culture to combat low morale and productivity problems commonly associated with a recession

Attend "Internal Branding: How To Use Strategic Communications To Drive Employee Engagement, Build Your Brand, & Impact Your Organization's Bottom Line", August 3-6, 2009, in Chicago, and don't be left behind. Register today by calling the conference hotline at 888-362-7400, or register online, to hear from communicators and marketers practicing successful internal branding strategies. This is a great opportunity to ensure that your organization is using best practices to consistently deliver your brand promise to improve bottom-line results!

I look forward to seeing you at this information-packed event in August.