Training: Internal Branding Conference-August 2009

Updated Program for Summer 2009...
Now Returning to Chicago!

Rave Review from a Past Internal Branding Conference Attendee:
"This conference was incredibly timely for me and covered exactly the content that I needed."
R. Stevens, Director, Learning Technology & Communications
STAPLES, INC.

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to create brand champions and advance your organizational goals by:		Hear practical solutions you can apply immediately to build bigger and better brands and drive bottom-line results from:
Encouraging employees to "live the brand" and removing traditions and obstacles that are hindering delivery of the brand promise Using blogs and other web 2.0 technologies to enhance and improve your internal branding efforts Measuring the effectiveness of your internal branding strategy and maximizing the ROI on your internal branding initiatives Engaging senior leadership to ensure they are modeling focused brand messages and leading the charge Aligning your external and internal branding strategies with low cost tactics for a united message in challenging times Developing a global identity to grow your brand on a worldwide basis Cultivating employee behavior that represents your values, mission, brand and business strategy Rewarding employees for demonstrating their brand loyalty Launching an internal branding campaign to become an employer of choice Repositioning your brand internally to drive growth Communicating your brand during radical change or after an M&A Implementing the brand as a business asset to positively affect the bottom line Bringing your brand to life, encouraging employees at all levels to contribute to and deliver the brand promise Building the business case and demonstrating the ROI of your internal branding program Accelerating the brand building process internally by harnessing your organization's creative energy Involving the right partners -- communications, HR, marketing, line operations, etc. -- to ensure an integrated approach across your entire organization Branding for the future to strengthen your organization's morale Bring your Marketing, HR, and Communications team together to align your brand and deliver bottom line results. You’ll save 25% when you register 4 people together!		Hyatt Corporation AAA Northern California, Nevada & Utah American Express Canada Benetton USA Pitney Bowes, Inc. Exelon Corporation Group Health Cooperative DLA Piper Illinois Tool Works (ITW) – Redhead U.S. Department of the Interior Tasty Catering Booz Allen Hamilton Mercer Bridge Consulting Parker LePla Sinickas Communications, Inc. Arceil Leadership Ltd. LRA Worldwide, Inc. CT Creative Supporting Organizations:
WHY IS THIS A CAN'T MISS EVENT?
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this branding evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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How Can This Conference Help You And Your Organization?
Is management anxious to improve the quality of its internal branding communication? Is your internal branding strategy failing to impact your bottom line? Do you want to play a critical role in building a workforce of brand ambassadors? Do you feel that your organization could improve employee behavior and morale? Can your organization improve its brand identity? If you answered "YES" to any of these questions - don't worry, you are not alone! Organizations across the globe are struggling with internal branding issues just like these. Join us to learn how to solve your internal branding challenges. Call our conference hotline at 1-888-362-7400 to register today! Join the thousands who have benefited from A.L.I. conferences and seminars.
MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly-interactive workshops: Monday, August 3, 2009: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: Internal Branding 101: How To Define And Deliver An Internal Brand, That Delivers On Your Marketplace Promise Pre-Conference Afternoon Workshop B: 1:30 p.m. – 4:30 p.m.: How To Leverage Social Media Tools To Engage Your Employees And Create Effective Brand Champions Thursday, August 6, 2009 Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: How To Use A Step-By-Step Process For Building Employee Engagement And Strengthening Your Brand During Tough Times Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: How To Measure The Impact Of Your Internal Branding Strategies And Programs
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