Choose C or D or BOTH for maximum value and learning

8:30 a.m. to 11:30 a.m.
MORNING POST-CONFERENCE WORKSHOP C

Continental breakfast will be provided at 8:00 a.m.
for the morning workshop attendees.

How To Use Blogs And Other Social Media Technologies To Enhance And Improve Your Internal Branding Efforts

The Social Media phenomenon has gathered speed over the last few years. More than 50% of medium-to-large organizations have implemented, or are testing, piloting or evaluating blog and wiki applications. Just about everyone wants to rollout social media, but not everyone understands how to do so most effectively and how it can significantly enhance internal branding within an organization.

Does the brave new world of social media and Web 2.0 excite as well as concern you? Given the runaway popularity of MySpace, Facebook, "blogs," and many other web-based forms of communications and networking, perhaps you have been wondering about the possibilities and the risks for your organization?

• Learn the real numbers on what is being done (and not done)
• Review case study examples from IBM, Cisco, British Telecom, Sabre Holdings and others
• Gain knowledge from lessons learned and get key recommendations for undertaking an Intranet 2.0 and branding initiative
• Dispel the confusion and discover the exciting promises as well as the challenges of using Web 2.0 tools

WORKSHOP LEADER: Carmine Porco, General Manager & Vice President of Prescient Digital Media, has over 18 years of experience in the areas of Internet consulting, IT management, and software development. His strengths include employee self-service, content management, e-learning, customer care and Internet commerce primarily in the financial, government, health, energy and retail sectors. Carmine runs the Toronto practice and operations and provides strategic counsel to numerous clients across North America including California Association of Realtors, British Columbia Lottery Corporation, Royal Bank (RBC Financial Group), Greater Vancouver Regional District, Tourism PEI, Ontario Realty Corporation and others.

11:30 a.m. to 1:00 p.m.
Afternoon Break / Lunch On Your Own

1:00 p.m. to 4:00 p.m.
AFTERNOON POST-CONFERENCE WORKSHOP D

How To Measure The Effectiveness Of Your Internal Branding Plans - - Including The Bottom Line Impacts Of Using Social Media

• Integrate practical measurement strategies into your internal branding plan
• Design and implement your branding measurement strategies
• Apply measurement strategies to the use of social media in your branding efforts