• 19 innovative speakers at your disposal to share their strategies and experiences in internal branding
• 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• The choice to customize your learning by participating in the unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization - click here for more information
• An abundance of networking opportunities - be sure to bring plenty of business cards as you will make many new contacts
• A comprehensive overview of internal branding innovations from leading practitioners like BMW Canada, Delta Hotels, American Express Canada, The Cadillac Fairview Corporation, Watson Wyatt Worldwide, and many more
• Acquiring new knowledge to transform your staff into walking brand ambassadors and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal branding initiatives that will ground you in advancing your own branding strategy
• The opportunity to learn how to foster employee behavior that represents your organization's values and mission in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development

Dear Communications, Marketing and HR Executives:

1. They're reliable – customers know what to expect and the company delivers on expectations
2. They inspire – customers and employees are passionate and even emotional about what the brand represents
3. They engage – employees connect with customers by delivering the brand promise and maintaining the brand values and standards
4. They tell stories – brands have a meaning that is infused with all the customer and employee interactions they comprise

For a brand to be truly successful, it has to deliver on these four attributes both externally and internally. Traditionally, the external focus reaped all the attention and energy, but in recent years and especially in volatile economies, those brands which are thoroughly established and supported internally will have the most resilience.

That being said, many companies still treat the development and support of their internal brand as an afterthought, as a "nice to have" when they have the time and resources to get around to it. After all, they have practical business priorities to manage. But that can be short-sighted.

WHY IS THIS A MUST-ATTEND CONFERENCE?

We know that companies who make the investment in aligning their employee and customer experiences have a significant advantage in the marketplace, an advantage that translates into their bottom line and their market value. Increasingly, current research makes this very clear.

Developing strategies that provide a roadmap and bring together the key functions required to implement the brand and its promise throughout the organization is what our participants are willing to share. Collaboration is a hallmark of communicators and their work style. Don'’t miss this opportunity to benchmark best practices with your peers!

• BMW Group Canada built a strong internal culture of brand ambassadors to launch their rebranding campaign
• Delta Hotels strengthened its brand by linking employee commitment to guest loyalty
• Nokia Canada renewed its company culture and values using an internet-driven experiences approach

Register today by calling our conference hotline at 773-695-9400, or register online, to hear from communicators, marketers and human resources professionals practicing successful internal branding strategies. It's time to realize the competitive differentiation that well-executed brand alignment can deliver.

I look forward to seeing you in Toronto where we'll demystify how to develop an internal brand that your employees can bring to life and that engages your organization for better business results.