Training: Internal Branding Conference-March 2009

Updated Program for Spring 2009... This time in Toronto!

Rave Review from a Past Internal Branding Conference Attendee:
"I loved the practical examples. All speakers were great with real stories to share that
I could relate to. The voluntary networking sessions were FANTASTIC – well orchestrated across the lunch, dinner & cocktail hours and incredibly worthwhile."
S. Beehler-Walsh, Manager, Brand
MD FINANCIAL

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to create brand champions and advance your organizational goals by:		Hear practical solutions you can apply immediately to build bigger and better brands and drive bottom-line results from:
Encouraging employees to "live the brand" and removing traditions and obstacles that are hindering delivery of the brand promise Using blogs and other Web 2.0 technologies to enhance and improve your internal branding efforts Measuring the effectiveness of your internal branding strategy and maximizing the ROI on your internal branding initiatives Engaging senior leadership to ensure they are modeling focused brand messages and leading the charge Aligning your external and internal branding strategies for a united message in fast-changing environments Developing a global identity to grow your brand on a worldwide basis Cultivating employee behaviour that represents your values, mission, brand and business strategy Creating a strong employment brand that effectively communicates your organization’s initiatives Rewarding employees for demonstrating their brand loyalty Launching an internal branding campaign to become an employer of choice Communicating your brand during radical change or after an M&A Implementing the brand as a business asset to positively affect the bottom line Bringing your brand to life, encouraging employees at all levels to contribute to and deliver the brand promise Building the business case and demonstrating the ROI of your internal branding program Accelerating the brand building process internally by harnessing your organization's creative energy Involving the right partners -- communications, HR, marketing, line operations, etc. -- to ensure an integrated approach across your entire organization Branding for the future to strengthen your organization's morale		BMW Group Canada Delta Hotels American Express Canada St. Michael's Hospital MeadWestvaco Nokia Canada Maple Leaf Sports & Entertainment Ltd. The Cadillac Fairview Corporation Limited CGI Group Inc. Watson Wyatt Worldwide Cundari Brantford Golf & Country Club Brand Matters McKinley Solutions Exchange Inward Strategic Consulting Prescient Digital Media TWI Surveys Inc. PollStream Inc. Supported By:
WHY IS THIS A CAN'T MISS EVENT? To Learn And Be Inspired...
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this branding evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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How Can This Conference Help You And Your Organization?
Is management anxious to improve the quality of its internal branding communication? Is your internal branding strategy failing to impact your bottom line? Do you want to play a critical role in building a workforce of brand ambassadors? Do you feel that your organization could improve employee behavior and morale? Can your organization improve its brand identity? If you answered "YES" to any of these questions - don't worry, you are not alone! Organizations across the globe are struggling with internal branding issues just like these. Join us to learn how to solve your internal branding challenges. Call our conference hotline at (773) 695-9400 to register today! Join the thousands who have benefited from A.L.I. conferences and seminars.
MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly-interactive workshops: Monday, March 30, 2009: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: How To Develop A Successful Brand-Building Strategy From The Inside Out To Create An Organization That Lives And Breathes The Brand Pre-Conference Afternoon Workshop B: 1:30 p.m. – 4:30 p.m.: A Step-By-Step Framework For Implementing New Internal Branding Processes For Organizational Effectiveness: How To Operationalize Employees To Understand, Be Motivated, Inspired And Engaged Through Effective Internal Branding, Messaging And Fresh Creative Ideas Thursday, April 2, 2009 Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: How To Use Blogs And Other Social Media Technologies To Enhance And Improve Your Internal Branding Efforts Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: How To Measure The Effectiveness Of Your Internal Branding Plans - - Including The Bottom Line Impacts Of Using Social Media
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