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Written by: Gregg Apirian, Managing Director of Vignette The Difference Between A Strategy and Tactics Let’s begin with a scenario. You are an HR or internal communications professional, and you have been tasked with communicating something important to the employees you serve. You think the best way to communicate this information is through a poster
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Written by: Ann Melinger, CEO, Brilliant Ink Last Sunday marked the season finale of Game of Thrones, and now I join the millions of other fans who anxiously have to wait a grueling NINE months for the next season. I was late jumping on the GoT band wagon, but recently binge-watched the first five-and-a-half seasons,
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Wicked Smaht Takeaways from #ALI_IC in Boston Written by: Dayna Robbie, Communications Specialist, College of Registered Nurses of Manitoba I was lucky to meet and hear from some leaders in internal communications last week. My first experience as an ALI conference attendee brought me to Boston and while a Bostonian accent may have rubbed off on
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Written by: Matt Manning, Inward Strategic Consulting In 1996, Nintendo released a role-playing game for their handheld Game Boy system called Pokémon, short for “pocket monsters”. In this game, “trainers” explored a world filled with animal-like characters called Pokémon. The goal was to catch Pokémon in a ball, and then train them by battling other
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Written by: Tim Eisenhauer, Contributor, Co-founder, President, Axero Source: Entrepreneur By some accounts, an epidemic of worker disengagement is raging in this country. In its most recent “State of the American Workplace” report, Gallup Research found that 70 percent of U.S. workers were either not engaged or were actively disengaged at work. While there’s some
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We recently conducted an online survey of communicators in the healthcare industry and found that 63% of those that responded named reaching non-desk employees and volunteers as their biggest challenge. If you work in the healthcare industry I’m sure that this isn’t a surprise. From nurses and laboratory technicians to emergency medical technicians and surgical
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Measurement and analytics are “in”, and measuring digital communications is easier than ever before. Easy, however, doesn’t necessarily equate to accurate or actionable. Much like the “hit rates” of early web analytics, email open rates simply don’t provide a lot of real value. Let’s examine why. Why your email open rate is under 25% During
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As we come to the end of our Employee Experience series, we want to close on what we believe to be one of the most important components used to fuel the employee experience—Employer Branding. In today’s competitive marketplace, a company’s employer brand is an essential tool to attract and retain top talent. How Can Companies
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Philosophically, we know that engaging employees is important, but many of us don’t really know what Employee Engagement means and how to actually measure success. The definition I often used, and by which many employee engagement surveys measure, focus around if an employee STAYS with an organization; if an employee SAYS good things; and STRIVES to
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Written by: Jacqueline Strayer, New York University “When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” – John F. Kennedy. When lecturing to my graduate students about crisis I use this quote to launch discussion of the subject. Why? Because we often focus on
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