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I attended a C-Suite conference last week in Boston. I heard a new term called SoLoMo. So I googled it and learned that it means Social-Local-Mobile. Definition – What does SoLoMo mean? The following is an explanation from the helpful website, Techopedia. https://www.techopedia.com/definition/28492/solomo “SoLoMo, short for social-local-mobile, refers to a more mobile-centric version of the
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In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it? Great films clearly and dramatically illustrate the importance of memorable, shareable story content, a scene, a
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Written by: Peggy Bieniek,ABC, Starry Blue Brilliance “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.” – Arthur Schlesinger, Historian In “The 11 Vital Internal Communications Trends You’d Be Crazy to Ignore,” Shel Holtz states that “with employees able to see instantly what their work team peers, project peers, bosses and
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Written by: Peggy Bieniek,ABC, Starry Blue Brilliance Your employees are your best advocates for business success. But you must carefully plan how to help them spread their love of your organization. In “8 Steps to Turn Staffers into Online Brand Ambassadors,” Courtney Howell states that “when provided with proper training and the right tools, employees can add
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How many of you read that headline quickly and thought it said, “Has Your Government Gone Too Far?” I was afraid of that when I was writing this post, as it seems like politics is on everyone’s mind these days. But this article isn’t about government, though it is about rules, and more importantly, rules
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How many people will you meet in the course of your lifetime? Estimates out there range from 75,000 – 100,000 people. Could be more. Of course the depth of those interactions also range but think about it this way…each person you meet and interact with throughout the course of your lifetime is the population of
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Written by: Peggy Bieniek,ABC, Starry Blue Brilliance Many organizations don’t realize what they can achieve through their own employee advocates. They are missing out on increased brand awareness and employee and customer satisfaction. In “How to Turn Your Employees into Your Biggest Advocates,” Amanda Grinavich states that “employees’ passion about where they work and what they
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Written by: Peggy Bieniek,ABC, Starry Blue Brilliance “Your brand is the single most important investment you can make in your business.” – Steve Forbes, Chairman and Editor-in-Chief, Forbes Media In my profile of Joe Pantigoso, Senior Director, Global Brand, SAP, he explained that “if everyone knows the ‘what’ we do every day (our mission) and
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Written by: Peggy Bieniek,ABC, Starry Blue Brilliance Collaboration is what ties culture and best practices together. Mobile is a best practice for employee and customer communication, but in “Infographic: Why Every Organization Should be Using Mobile,” Text Marketer reports that “unbelievably, there are still some people out there who still think mobile is a fad and
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The nature of work changes with advances. Some people get that change and others don’t. Those who don’t get left behind. Geoff Colvin explains this in his recent book Humans are Underrated. He also talks about what skills will be most important in the future work environment: “…employers’ top priorities include relationship building, teaming, co-creativity,
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