By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018. From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectations and behavior will keep pace with the changes. And, while it’s tough to
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Written by Matt Brannon, Gravity Digital. Many businesses are missing out on new customers because they are intimidated or confused about digital marketing strategy. It’s true, with a million tools, channels and tactics that change almost daily, it can be hard to know where to spend your time, money, and energy. If your business does
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Written by MedTouch Insights. Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly, there are many barriers to overcome, and doing so takes extra time and effort. We’ve been helping healthcare clients share their stories for more than a decade. In that time, we’ve
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By Casey O’Quinn, Gravity Digital. Social media can be daunting for any business. It’s difficult to keep up with platforms, changes, and best practices. Marketing for doctors and medical practices have the added challenge of Protected Health Information and HIPAA. We see doctors taking all kinds of approaches to addressing social media for their practice.
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By MedTouch. Content Marketing Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly, there are many barriers to overcome, and doing so takes extra time and effort. We’ve been helping healthcare clients share their stories for more than a decade. In that time, we’ve
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By Matt Brannon, Gravity Digital. Inbound Marketing is the process of generating helpful, relevant content for very specific buyer personas that is meant to guide them along the Buyer’s Journey, positioning a brand for success well before the prospect is ready to buy. This philosophy first became popular in the 1990’s when Seth Godin began
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By Anne Carrie, Gravity Digital. According to the US Census Bureau, Millennials (ages 18-34) are now the nation’s largest generation, having surpassed the baby boomers (51-69). This so-called “drive-thru” generation has grown up using smartphones, going to Starbucks, and ordering Netflix from their Ipads. It is the age of on-demand, and there is the expectation
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Written by Giuliana LaMantia, HospitalPortal.net The Joint Commission released the top CMS requirements that posed the biggest challenge for hospitals, ASCs, LTCs, etc. to remain compliant with in 2016. Many of these challenges can be mitigated with the use of a standardized, internal communication system. We took a look at the top challenges for hospitals,
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Written by Anne Sweeney, HospitalPortal.net. Social media is a prime spot that users turn to for news and information, not only from friends and family members, but also with brands, companies and organizations they interact with. That said, in the healthcare sector, it’s important to utilize social media in a professional and on brand manner
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Written by Molly Anglin, Nonlinear Enterprise. The digital transformation of healthcare is not a singular event: rather a series of experiments that move the organization forward. This week, we explore the efforts of two children’s hospitals – sharing how they hope to save lives and money by evolving their relationship with technology. It’s a cliché
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