Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight
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Written by Kathryn Stokes, NAGC President Crisis communications planning has never been more important than it is today. The proliferation of social media has the ability to turn any event into an out-of-control news cycle in the blink of an eye. Social media may not be the culprit, but more often these days, groups use
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By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018. From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectations and behavior will keep pace with the changes. And, while it’s tough to
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Healthcare facilities have to meet their management objectives, customer expectations, industry standards and government regulations. Regardless of the goals, they want to have comprehensive policies and procedures that will be accessible to their employees. But is it possible to keep policies in check and keep management costs to a minimum? There are three main things
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Written by Stacy Wilson of Eloquor Consulting Several years ago Gartner published its “8 building blocks of a digital workplace.” Just last week, Information Age republished them in an article, as if it’s new news. For those who don’t want to go read the old post, those 8 originally read as (all relative to the
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