Jump-start your summit experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering social media for marketing and branding that will enhance your understanding of the informative, case study presentations throughout the entire Summit.

*** Choose ALL FOUR for Maximum Value and Learning ***

"I Want A Viral Video For My Website"
An Introduction to Developing Engaging Content, Navigating YouTube and Defining Success

Online video content is exploding – over 72 hours of content are uploaded every minute.  Everyone wants (and expects) their video to “go viral” – but what exactly does that mean and how realistic is such a demand?

In this workshop, AboutFace Media COO Denise McKee will dissect the statement "I Want A Viral Video For My Website", providing a reality check of this popular request.  You’ll learn practical approaches and tips to developing content that engages your audience and shares your message, creating a personal connection that opens the door to further communication.  Case studies will be presented to illustrate how video content was created, implemented, and promoted, demonstrating how in many cases, this content can serve double-duty across multiple distribution channels.  She will also share tips and best practices for utilizing YouTube and outline methods to help you define and measure your success.

The presentation will focus on:

• Key Items to consider when developing an Online Video Content Strategy
• Best Practices for developing compelling content that will engage your audience
• Developing cost effective video content for multiple distribution channels
• Best practices for setting up and maintaining a successful Youtube Channel
• Ways to build your community by turning Viewers into Subscribers
• Creating a phased strategy for developing content and measuring success
• How to increase the chances of making your content “go viral”
• Apply these approaches to your specific content needs

WORKSHOP LEADER:  Denise McKee is COO at AboutFace Media Inc.  AboutFace creates short-form, story-driven documentaries for online and social media marketing projects.  Their directors are award-winning independent filmmakers whose work has been screened at Sundance, South by Southwest and the Tribeca Film Festival among others.  Clients include Army OneSource, Sears, Kmart, Wilson Sporting Goods, CNH, 3M, Trek, Staples, Florida Tourism, Quad Graphics and Can-Am.

Denise speaks at events across the country on the topics of social media video content development and strategy, and has presented alongside companies including Youtube, Microsoft, Nike, IBM, and Ford.

Testimonials From Past AboutFace Media Inc. Sessions:

"I love the group interaction—it forces conversation that makes me think outside the box. I’m taking back some great commentary and ‘arguments’ to our senior leaders."

"This was so good. Great information, great collaborating, and I have tools to take home."

"Denise was great!! Absolutely useful! I know what my homework is now. Thanks!"

11:30 a.m. to 12:30 p.m.
Afternoon break/lunch on your own

How To Build An Integrated Digital Marketing Strategy: Social Media, Social Business & Social Networking

If you Bing the phrase "social business", you'll get a variety of search results. One of the first and perhaps oldest results is a Wikipedia entry which describes "social business" as "a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today."

In this session, you will learn what a social business looks like both inside and outside the four walls. In addition, you will:

• Realize and understand the urgency with which your business must grasp the need to connect with your customers on a more engaged level in order to generate deeper, long-term brand loyalty that results in greater long-term profits
• Outline what a successful social strategy looks like for you and your business in your marketplace
• Understand the resources necessary to achieve social business leadership both internally & externally
• Create a roadmap that identifies the people and the steps necessary for success
• Assess, select and use appropriate social media tools to meet your business’s needs
• Build an external presence and manage reputation through communities and communications programs
• Implement an effective social media strategy

WORKSHOP LEADER: Jeff Willinger is the Director of Collaboration, Social Computing and Intranets at Rightpoint; as well as the President of the Chicago Chapter of the Social Media Club. Jeff advises his clients on the social aspects of web solutions. This includes social computing strategies, social intranets and portals, and increasing employee engagement. Jeff's 20+ years of experience include social computing work within organizations as well as social media expertise as an outside consultant. With his intimate understanding of social media, Jeff helps turn IT solutions into transformative opportunities for our clients.