This summit is a must-attend event for all those who are committed to using social media for marketing and branding to maximize the power of social media to engage your customers, strengthen your brand and measure results. You'll benefit from:

• 17 innovative speakers at your disposal to share their strategies and experiences in using social media and traditional marketing tools that are already proven to work
• Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the training
• Several interactive group sessions allowing you to process the information presented and plan how you will integrate the tools and techniques into your own marketing strategies upon your return to the office
• Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups (April 15 &/or 18) -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
• A comprehensive overview of social media for marketing and branding innovations from leading practitioners like IBM, American Airlines, Pepsico (Tropicana Beverages) and many more
• Acquiring new knowledge to help transform your marketing and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading social media marketing and branding initiatives that will ground you in advancing your own strategy
• The opportunity to gain insight into the many emerging social media platforms available to determine which works best with your marketing goals
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this summit
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Access to the summit wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool
• Gaining continuing education hours

Dear Marketing and Branding Colleagues:

Social media – it seems like you can’t escape those two words!
Everywhere you turn there’s another summit or article – even an Oscar-nominated movie dedicated to the effectiveness of these new social media channels. How can we ensure we use them effectively? Do they replace long-established options like print or is there a natural role to play that complements these tried and true approaches?

Ultimately, our strategic marketing choices come down to knowing our audience and having a clear vision of what we want to accomplish – then making strategic decisions about which marketing tools will help us achieve this.

Of course, that’s easy to say and often quite difficult to do. We’re beset with pressures to do more with less, become experts on the latest trends, and get our information out everywhere: on time, on budget and on message. So it’s a good thing marketers are generally a social bunch - we can seek out similar professionals and industry colleagues to learn from their experience - getting insight on the strategies that were really effective and/or avoiding the pitfalls they’ve uncovered the hard way!

WHY IS THIS A MUST ATTEND EVENT

At the Advanced Learning Institute’s Social Media Marketing and Branding Summit in April, we'll tackle the challenges of creating effective Social Media Marketers strategies using all the available “arrows in our quiver” and address how to ensure these programs engage customers and create value for your organization using the latest research and industry case studies.

• See the importance of two-way communication and the impact you can achieve by conversing with your audience
• Variety is the spice of life – marketers have more options and more reach than ever before – but they also have more competition
• Storytelling isn’t just for children – stories connect your audiences to an idea and a vision, and better yet, they enable other people to retell them
• How to target messages effectively so the message cuts through the noise and is heard and understood by your audience
• There are three P’s in communication – Processors (i.e. technology of all kinds), Print and People – you can’t get it done by just using one
• How to engage your target audience by using their “Heads, Hearts and Hands” and understanding the tricks which marketers use to effectively capture our attention

I look forward to seeing you in New York City! Together, we'll rediscover how to develop social media marketing and branding strategies that inspire your customers, encourage their engagement with your product or services and deliver better business results for your organization.

Sincerely,

Dr. Adam Wootton, Director of New Media and Social Media
TOWERS WATSON
Summit Chairperson

P.S. Make your investment pay off even more by bringing your marketing team! Register 3 people and get the 4th for FREE! Click here for details or call (888) 362-7400 to register today.

Add to the dialogue! Using #ALISummit, tweet your questions and comments to Angie, the summit producer, prior to the summit @Angie_ALI