12:00 p.m. to 2:30 p.m.
PRE-CONFERENCE AFTERNOON WORKSHOP B
How To Develop A Video Content Strategy For Your Intranet To Drive User Adoption
You have access to a great internal distribution tool: your Intranet and SharePoint. How do you go about creating compelling content that engages employees while dealing with the issues inherent in an internally controlled distribution channel?
In this workshop, you will be guided through critical concepts that serve as the foundation for developing a content strategy. You’ll learn practical approaches and tips to creating content that engages with your audiences, allowing you to not only share your message, but more importantly, to create a personal connection that opens the door to ongoing interaction.
Through case study examples, you’ll experience common obstacles faced when utilizing an intranet for video content distribution and learn first-hand how these obstacles not only can be overcome, but in some cases, recast as opportunities.
In this compelling, hands-on workshop, you will be shown how to:
- Understand key items and utilize best practices when creating a content strategy
- Develop compelling content that will engage your audience
- Deal with the challenges and benefits presented by inward vs. outward facing distribution
- Address expectations regarding engaging with and sharing video content and “viral views”
- Develop cost effective video content for multiple distribution channels
- Create a phased strategy for developing content, measuring success and achieving acceptance
- How to apply these approaches to your specific content needs
WORKSHOP LEADER: Denise McKee is COO at AboutFace Media. AboutFace creates short-form, story-driven documentaries for online and social media marketing projects. Their directors are award-winning independent filmmakers whose work has been screened at Sundance, South by Southwest and the Tribeca Film Festival among others. Clients include Sears, Kmart, Wilson, CNH, 3M, Trek, Staples, Florida Tourism, Quad Graphics and Can-Am.
Rave Reviews From Past AboutFace Media Workshops:
"I love the group interaction—it forces conversation that makes me think outside the box. I’m taking back some great commentary and “arguments” to our senior leaders."
"This was so good. Great information, great collaborating, and I have tools to take home."
"Denise was great!! :) Absolutely useful! I know what my homework is now. Thanks!"
2:30 p.m. to 2:45 p.m.
Afternoon Refreshment Break
2:45 p.m. to 5:15 p.m.
PRE-CONFERENCE AFTERNOON WORKSHOP C
How To Make The Most Of SharePoint Content Migration For Your Users & Your Business
Clean, usable content is a must for your shiny, new intranet. That means tackling bad content today. While you improve your content, why use your SharePoint investment to keep it great?
This workshop provides practical approaches for:
- Identifying what gets moved, what to do with it and how to prioritize
- Tips & tools for managing a large content transformation project
- Making content more readable online
- Using usability testing to organize content for users
- Preparing content to leverage SharePoint's term store for taxonomy
- Using SharePoint workflows to manage content evolution
WORKSHOP LEADER: Stacy L. Wilson, ABC is President and Senior Consultant of Eloquor Consulting, Inc. Stacy has more than 22 years of communication experience. In 2001 she launched Eloquor Consulting to help organizations communicate more effectively with employees to improve the bottom line. Some of her clients have including Ocean Spray Cranberries, Pitney Bowes, Xcel Energy, Denver Public Schools, AT&T Broadband, and more.
Rave Reviews From Past ELOQUOR CONSULTINGS, INC. Workshops:
“Best workshop of the conference! Can be applied immediately.”
“Awesome! If I had come here for just this alone I would be very
satisfied.Stacy is a rockstar!” |