3:00 p.m.
SharePoint 2007 To SharePoint 2010: How To Survive The Transition Process While Delivering Business Benefits
Hear the journey this over 700 employee law firm took when they decided to rewrite their corporate intranet from SharePoint 2007 to SharePoint 2010, and created an award-winning intranet in the process. Throughout this process, Pillsbury faced many common challenges including inflexible functionality, style difficulties, and working effectively with their vendor. Learn from Pillsbury’s journey and apply their lessons learned to your own intranet projects including practical advice for:
- Choosing the right consultant for your organization
- Managing the project effectively with an extremely aggressive timeline
- Taking ownership and defining key roles and responsibility
- Branding SharePoint
- Reproducing functionality in various SharePoint versions
- Getting it all done despite lack of experience
We completed our SharePoint 2010 rewrite with the help of eSentio and launched our new Intranet at the end of 2011. At ILTA (International Legal Technology Association), Pillsbury was awarded the SharePoint Innovator Award for 2012 for the Intranet.
Ken Healy, Intranet, Extranet Development Manager
Pillsbury Winthrop Shaw Pitman LLP
3:30 p.m.
Leveraging Content Strategy And Employee Engagement To Create An Intranet That Looks And Feels Editorial, Exciting And Modern
Intranets are often viewed as simple repositories for files, utilities, and work tools. Or worse – boring. In a world where content is king, you need to lead with creative and engaging material to capture an audience with less and less time on their hands to browse. To create buzz internally and to win the attention and respect of employees and leaders alike, its time to start treating intranets with an editorial eye. By creating original content and empowering employees to contribute content, you can create conversation, engagement, and a modern intranet where people actually want to spend time.
In this session, you will learn how to:
- Create a content factory / editorial calendar
- Empower employees as contributors and ambassadors for your site
- Leverage branded series, contests, and calls to action to increase your impact
- Motivate leaders as readers, contributors and commenters… and get their buy in!
- Define and execute a Blog strategy that’s right for your audience
- Implement visual engagement and enhancement strategies within the boundaries of SharePoint
- Leverage community tools- like, comment, share, and Chatter
Plus… touch on:
- Going mobile: the first steps to creating an effective mobile content strategy to support your mobile initiatives
Cara Kamenev, Director of Internal Corporate Communications
L’OrÈal USA
4:00 p.m.
Idea Exchange: Questions, Feedback, Collaboration
4:10 p.m.
How To Transform A Traditional Corporate Intranet
Into A Branded, SharePoint/Social Network Driven
By Employee & Customer Content
Teen retailer, American Eagle Outfitters (AEO), had a need to refresh its intranet to be as collaborative, topical and social as its employees and customers. This session will explore the challenges of changing from a traditional corporate intranet to a branded, SharePoint/Social network driven by content from employees and customers.
Through the experiences of AEO’s Intranet journey, you will hear strategies, processes, and practical advice for successfully transforming your own Intranet into a social collaboration tool.
Specifically, you will learn:
- How to Recruit and Leverage SharePoint Ambassadors
- Strategies for Assembling the Best Transformation Team To Ensure Success
- Key Steps for Creating a Content-Rich, Social Media-Based Intranet
Richard Borden, Director – Internal Communications
American Eagle Outfitters, Inc.
4:40 p.m.
Idea Exchange: Questions, Feedback, Collaboration
4:45 p.m.
End of Day One Wrap Up
Jeff Willinger, Director of Social Computing, Collaboration & Intranets Rightpoint
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