Jump-start your training experience by attending these interactive, practical workshops and embrace the promise of social media measurement. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common sense approach to understanding social media initiatives that will enhance your understanding of the informative, case study presentations throughout the training.

*** Choose A or B or BOTH for Maximum Value and Learning ***

How To Communicate With Citizens Clearly, Transparently And Effectively Using Social Media

From the outset of President Obama's call for a more transparent, participatory and collaborative approach to government, agencies have faced the challenge of becoming more citizen-centric in their approach, employing social media tools to help accomplish this task. With few exceptions, agencies have not been able to uniformly demonstrate an ability to clearly, transparently, and effectively communicate to the average citizen.

We will discuss how government agencies can approach large, complex business transformation/process reengineering projects using social strategy, the short term and long term value it provides, and how to make the process sustainable, etc. You will view social media in government as an internal productivity tool, something imbedded in business process.

You will leave this session with a new understanding of how to integrate social media into all levels of your organization, including:

• Key successes and studies in missed opportunities for being transparent
• How to effectively communicate performance information using social media
• How to drive evidence-based accountability measures at every level
• How to extend performance measures beyond programmatic boundaries
• How you can integrate social media into your overall communications strategy around performance

WORKSHOP LEADERS: Rebecca Lee is a Senior Associate with Grant Thornton LLP. She possesses over six years of experience in the public sector providing policy research and strategic advisory services for government agencies, non-for-profit organizations and higher education institutions. Leveraging cross-industry insights gathered throughout her career, she provides advisory support to government organizations seeking to improve efficiency and effectiveness through open innovation. Her current research focuses on crowdsourcing, incubation and financing strategies that accelerate development of innovative ideas into disruptive products, services and processes. Her public sector consulting experience includes organizational design, strategic workforce planning, performance management, risk management, business case analyses and business process reengineering for civilian and defense agencies including the Department of Defense, Department of Homeland Security, Department of Energy, Department of Education and the National Aeronautics and Space Administration. Ms. Lee previously worked as a Project Lead, Higher Education Services at Gilfus Education Group, where she provided an educational institution with an innovative learning management platform to address needs of adult learners, improve collaboration and provide analysis of user behavior. She also worked for RIM-BlackBerry, where she developed market research strategy for assessing adoption of mobile learning technologies amongst higher education students and faculty. Early in her career, Ms. Lee worked as a Research Intern for the United States Senate Commerce Committee, and is now a certified Six Sigma Green Belt.

H. Giovanni Carnaroli recently joined Grant Thornton as Director, Global Public Sector Practice. For the past three years, he was the Associate Chief Information Officer (CIO) for Business-Technology Alignment and Governance and Senior Accountable Official for Open Government at the U.S. Department of Transportation. In this position, he was responsible for the strategy, policy, implementation, and oversight of the following IT areas: business planning and governance (which includes investment management, Enterprise Architecture, governance, and policy) and project management and performance (which includes portfolio management, information/knowledge management, continuous service improvement), and more. Mr. Carnaroli was previously the Program Director, IT Project and Portfolio Services in the Office of the CIO at the Federal Aviation Administration. In this position, he was responsible for all aspects of IT capital planning and investment management; overseeing the development of the agency's IT business cases and IT portfolio; and implementing Earned Value Management and other program management best practices and processes. Mr. Carnaroli also worked in the FAA's Office of Aviation Policy and Plans, where he was responsible for aircraft certification regulation, and prepared new policies and economic studies for funding facilities and equipment. In addition to his government career, he worked as an air transport management consultant, providing aviation management consulting to clients worldwide. In his spare time, Mr. Carnaroli is a volunteer Fire Chief in Montgomery County, MD whose accomplishments include co-leading the Montgomery County, MD Firefighting Task Force deployed to New Orleans following Hurricane Katrina. He is a licensed commercial airplane (single-engine and multi-engine land and sea, instrument) and helicopter pilot.

11:30 a.m. to 12:30 p.m.
Afternoon break/lunch on your own

Using An Integrated Approach To Monitor, Measure & Analyze Your Social Media & Traditional Media Usage

One of the most significant changes in Federal, State and Local governance has been the growing trend toward constituent engagement. Governments are being asked by their constituents to engage them in more ways than just traditional media. In response, Government is taking a best practice approach when working with constituents to better understand the services they need and how to better deliver those services. They are working closely with existing enterprises as well as enabling new solutions to address constituents’ demands. This means using traditional approaches as well as leveraging new social platforms to provide outreach and deliver information. This approach will demand new skills and processes to measure and analyze the data that comes from these platforms.

This session will discuss the drivers behind government engagement initiatives and outline the impact of new solutions and trends. In addition, this interactive workshop will provide you with the tools you need to successfully monitor your social media initiatives, manage a variety of social media platforms simultaneously, and measure what matters most to your agency, including:

• How social media can show if your organization is satisfying the needs of the public
• Knowing how your social media efforts make you look to Congress, the White House and other stakeholders
• Utilizing social media to provide value in internal/external communications, departmental policy and operations
• Understanding the importance of listening and the impact of not listening

WORKSHOP LEADER: Richard Hartman, COO, Cofounder of OhMyGov. is a former career member of the federal government's Senior Executive Service (SES) and life-long dedicated public servant; he is now helping government from the outside. OhMyGov provides government news and consulting services at the intersection of social media, communications and public affairs for an audience of government and private sector communications professionals.