This training is a must-attend event for all those who are serious about improving their social media measurement efforts by managing and measuring communication, analyzing data, engaging their audiences, and increasing responsiveness to maximize results. You will benefit from:

• 23 innovative speakers at your disposal to share their strategies and experiences in social media measurement efforts that are already proven to work
• Over 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the training
• The opportunity to customize your learning by participating in unique and interactive workshop sessions (April 29th &/or May 2nd) that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization  
• An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
• A comprehensive overview of engagement strategies and processes from leading practitioners like the Kentucky Department of Highways District 9, U.S. Department of State, Texas.gov, and many more
  
• Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
• Interactive group sessions allowing you to process the information presented and plan how you will integrate the tools and techniques into your own communication strategies upon your return to the office
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this training
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading government communication initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to measure your social media programs from leading government agencies and organizations
• Access to the training wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool
• Gain continuing education hours

Dear Federal, State and Local Government
Communications Professionals:

Albert Einstein was once quoted as saying, “Not everything that counts can be counted, and not everything that can be counted counts.”

Figuring out the difference between the countable and what counts is a major challenge government agencies face when measuring and reporting on their social media efforts.

The truth is that social media measurement is not systematic.

In this training, filled with both case study presentations and workshops, you will learn how a diverse set of government agencies and entities successfully measure their social media programs. You will hear how they overcame internal and external challenges to find success, the free and paid tools they utilize, and the analytics used to support program growth, among other critical lessons.

You will hear proven strategies and practical experiences, firsthand, from leading organizations and practitioners, including how the:

• Fort Huachuca Public Affairs Office is using classic public affairs techniques in a new media environment
• Federal Highway Administration is measuring their insights to determine the next steps in their agency’s social media plan
• Texas.gov is monitoring and measuring their organization’s social media efforts to increase ROI

How Will This Training Help You And Your Organization?

While the presentations and panels will be best-in-class, this training will also center around the social part of social media, featuring networking events for attendees and presenters to connect and engage.

Take advantage of this opportunity to hear from leading communicators that are already effectively measuring and reporting on social media. Your time is valuable and this training is designed to maximize the effectiveness and relevance of the sessions, with cutting-edge technologies and real-time case studies.

Register today online or call the training hotline at 888-362-7400 to attend A.L.I.'s "How to Measure Social Media in Government," training this coming spring in Washington, DC.

We look forward to seeing you at this information-packed event.

Sincerely,

Mike Schaffer, Director, Digital Strategy
Melissa Spade, Senior Account Supervisor
HAGER SHARP
Training Co-Chairs

P.S. Reserve your spot today to learn how you and your team can better measure your social media efforts to manage and monitor communication, analyze data, engage your audience, and increase responsiveness to maximize results. Register 3 people and get the 4th for FREE! Click here for more information or call (888) 362-7400 to register today.