Attend this training to learn best practices from other government agencies who are measuring their social media to improve how they manage and monitor communication, analyze data, engage their audiences, and increase responsiveness to maximize results. You’ll leave with tools, tips and strategies for: |
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As technology advances, Government has learned to adapt simple yet very effective ways to control the ever-changing social media space. Hear practical advice, firsthand, on how to measure your social media programs from leading government agencies and organizations, including: |
- Analyzing traffic in channels like YouTube, Twitter, Facebook, etc.
- Developing strategies to measure your social media programs and implementing the plan
- Measuring qualities like tone of conversation, brand, reputation and sentiment
- Creating a Return On Engagement (ROE) framework
- Benchmarking quantitative and qualitative metrics for your social media programs
- Developing metrics that provide true program-level value
- Using data to drive improved decision making
- Identifying a process that agencies can start with to understand ROI
- Determining your program’s success and how you should direct your future resources
- Using an integrated approach to monitor, measure & analyze social media & traditional media communications programs
- Developing actionable steps to enhance your programs based on feedback – both positive and negative
- Demonstrating the value of social media tools to your employees and leadership
- Using measurement to gauge success and refine future communications efforts
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Federal Highway Administration,U.S. Department of Transportation
Fort Huachuca, Arizona, U.S. Army
Kentuckiana Regional Planning
and Development Agency
National Institute for Occupational Safety and Health, Centers for Disease Control and Prevention
Texas.gov
National Institutes of Health, U.S. Department of Health and Human Services
IBM Center for the Business of Government
OhMyGov
U.S. Army
Naval Center for Combat and Operational Stress Control
U.S. Air Force
Hager Sharp
NIC, Inc.
AboutFace Media Inc.
Grant Thornton LLP
U.S. Coast Guard Public Affairs
Kentucky Department of Highways District 9
U.S. Department of State
Supporting Organizations:
Federal Communicators Network
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Several agencies are making dramatic strides in developing approaches and systems that work for them in measuring their engagement efforts. Social media has opened up new ways for government to interact with employees and citizens and the periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey." |
