Register here for ALI’s Storytelling for Internal Communications conference, March 17-19 in Washington D.C For employees to feel passionate about their work, they need to feel that they are part of a greater community rather than just a company. Ensuring that your employees feel like they are part of a greater mission will help their
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If a company’s values are supposed to be more than just cheerful posters around the office, then how exactly are they meant to be used? And to what end? This is the thought going through every executive’s mind when we talk about a ‘values-led’ organization or a ‘purpose-driven’ company. HR colleagues know that purpose and
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Written by: Charong Chow, SocialChorus When you present your internal communications findings to the executive team, are you crafting compelling stories that incorporate data? Storytelling and data make a great match. Without storytelling, your data are just raw numbers and some survey results. Storytelling adds context to data when you present to your organization; it
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By Kyla Sims • Apr 17, 2018 Storytelling is one of the oldest forms of communication. About 500,000 years ago, humans (that’s us!) began to use words and language to name those things around them. It wasn’t long until we learned to order those words into elaborate stories to explain our actions, our experiences, and
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Jessica Stillman· April 16, 2018 How to Beat Boring: 3 Storytelling Secrets for Your Type of Organization If you’re Google or Pfizer, it’s not hard to come up with stories for internal communications. After all, your employees are literally launching moonshot technologies and developing drugs that save millions of lives. But what if you
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By Kyla Sims • Apr 17, 2018 We are surrounded by stories. Movies, television, books, news, history, podcasts, friends, family, strangers on the bus. Stories are a huge part of what it means to be human. They are how we learn, grow, and connect to one another. Stories are how humans have always communicated and
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Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight
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By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018. From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectations and behavior will keep pace with the changes. And, while it’s tough to
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Those who tell stories rule the world thank you, Denise, @AboutFaceMedia Last week I had the honor of being the event chair for ALI’s Video Strategies for Employee Communications conference. It was great to be in San Francisco, where December is warmer than July. But what was more fun was being around other IC people
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Written by Allan Steinmetz of Inward Strategic Consulting Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way If you want to improve your company’s bottom-line results, appreciating your employees is critical. Take
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