In today’s marketing landscape, video plays an increasingly powerful role in brands’ social media strategies. Often considered to be the most engaging form of content, short, captivating videos flood various social channels on a daily basis. So, how can you deliver top-notch social videos that drive followers to engage with your brand? You can start
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Written by Ally Sherman, Chief. Facebook has been in the news for some problematic issues. Recent scandals around “fake news” and the misuse of data have many wondering about the platform’s credibility and asking what impact this has on, well, everyone. Despite this, Facebook remains one of the biggest players in the social media game
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Written by Catherine Andrews, April 5, 2018. Today we’re used to engaging with government by tweeting, email, web surveys and more. But take a step back and think to 100 years ago—nothing was the same. The only way to interact with your government was to write letters, visit city hall in person or attend open
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Written by Kori Schulman, originally published on the White House blog, October 31, 2016. President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube, the first to use a filter
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Change the landscape of your Internal Communication with metrics from your key digital channels – intranet, email, social and video. As an internal communicator you know the value of measurement. However, less than 50%* of senior internal communications managers believe their team have the digital and technological skills needed. Measuring communications across your channels doesn’t
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I attended a C-Suite conference last week in Boston. I heard a new term called SoLoMo. So I googled it and learned that it means Social-Local-Mobile. Definition – What does SoLoMo mean? The following is an explanation from the helpful website, Techopedia. https://www.techopedia.com/definition/28492/solomo “SoLoMo, short for social-local-mobile, refers to a more mobile-centric version of the
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In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it? Great films clearly and dramatically illustrate the importance of memorable, shareable story content, a scene, a
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By Darcie Piechowski, the Social Media & Innovation Fellow for the IBM Center for the Business of Government The immediate access to citizen feedback rendered possible by our digital world presents new and faster means for government organizations to improve their services. While the government recognizes the importance of obtaining public feedback and is beginning
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Originally posted on Compliance Center by Ilyssa Levins and Debra Michaels Conventional wisdom holds that the best way to boost a team’s creativity is to unshackle them from constraints. But innovation expert Adam Richardson, in his Harvard Business Review blog post entitled “Boosting Creativity Through Constraints” counters this perspective and uniquely asserts that the best
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