Written by Sarah Slattery, part of the design team at Newsweaver, originally published on the Newsweaver blog on October 17, 2016. Design Tips for Internal Email Communication While content may be king – a poorly designed email newsletter template can confuse the message and defeat your campaign goals. A well-built custom template can be used
...Read Full Article
Written by Joanne McCarthy, originally published on the Newsweaver blog on October 21, 2016. Making molehills out of mountains: taking the mental block out of measurement and KPIs for internal communication Internal communicators are well aware of the importance of measuring their work. In fact, Newsweaver’s recent Inside IC survey revealed that some 95% of
...Read Full Article
Written by Inward Strategic Consulting Program Manager, Matt Manning, originally published on Linkedin’s blog Pulse on November 15, 2016. In today’s constantly changing global environment, companies that anticipate these shifts have a distinct advantage over competitors. For instance, dietary preferences have shifted away from processed fast foods towards organic and locally sourced options. Big box
...Read Full Article
It was 18 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we
...Read Full Article
Written by Robin O’Sullivan originally published on the Newsweaver blog, September 22, 2016. Data analysis can provide professionals in many walks of life, from sports to communications, with insights into their performance. However, without a focus on the bigger picture (your internal communication goals) the data may not be providing useful information. The English Premiership has returned
...Read Full Article
Written by Sharon Florentine, Senior Writer, CIO.com While communicating with customers, vendors and end-users is certainly key to business success, your internal communication strategy is just as critical. Here’s how to boost your signal. Communicating effectively with customers, vendors, end-users, potential hires and job-seeking candidates is critical to your continued success. But don’t overlook your
...Read Full Article
Newsletters remain a cornerstone of internal communication in healthcare organizations. Striking the balance between the need to deliver accurate information, updates and must-read content with the need to provide a voice of staff, volunteers, and partners in your newsletter can be difficult. Writing, creating and getting approval on each piece of content is time consuming
...Read Full Article
Written by Chuck Gose in ICology. Employee advocacy is a popular topic in internal communication circles. And rightfully so. It makes a lot of business and marketing sense for companies to encourage employees to use their own social networks to share company news and information. All kinds of data point to the notion that we’re
...Read Full Article
Change the landscape of your Internal Communication with metrics from your key digital channels – intranet, email, social and video. As an internal communicator you know the value of measurement. However, less than 50%* of senior internal communications managers believe their team have the digital and technological skills needed. Measuring communications across your channels doesn’t
...Read Full Article
Is our strange fascination for mobile games and augmented reality something we are authentically pursuing as disciplined consumers — or are we actually being consumed? We like to think we’re disciplined consumers but if we don’t find time to unplug and look around, we may wake up and realize we’ve become victims of an extremely addictive and
...Read Full Article