health care

Improving Employee Engagement through Modernized Health Care Communications: Conference Roundup

Over 20 of the best health care internal communicators gathered in Boston to discuss and present their successes with improving employee engagement through their internal communications strategies. The morning of Sept. 18th, 2019 opened with the conference facilitator, CEO and Co-Founder of Local Wisdom, Pinaki Kathiari’s own inspiring experience as a health care administrator. The

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Another Battle Over Workplace Email

Written by David Grossman, YourThoughtPartner.com. New Yorkers would get a break from after-hours work emails under a bill introduced this month by a New York City Councilman. According to The New York Times, the proposed “Right to Disconnect” bill would ban private companies with more than 10 employees from requiring workers to respond to electronic

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Leadership: 6 Clues It’s Time to Adopt a Strategic Messaging Platform

To be best-in-class we must think about standard operating procedures. That’s one of the commonalities we see with our clients who are taking a lead globally in the communications arena. The best place to start is to have a common messaging methodology, which allows staff to be more efficient and deliver a better work product.

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Consumer trends impacting healthcare marketing in 2018 have already happened

By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018.   From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectations and behavior will keep pace with the changes.  And, while it’s tough to

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Nurses consider feedback of coworkers more important than supervisor support

Nurses consider feedback of coworkers more important than supervisor support

Written by speakap Frontline employees consider the guidance of their supervisors as important support to speak up with their ideas for improving customer experiences, but they feel that the support of coworkers is more important. Scientific researchers therefore recommend supervisors to create an environment that leads to the establishment of strong, mutually trusting relationships among

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blog health care

6 Most Common Healthcare Content Marketing Problems – Solved!

By MedTouch. Content Marketing Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly, there are many barriers to overcome, and doing so takes extra time and effort. We’ve been helping healthcare clients share their stories for more than a decade. In that time, we’ve

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What Healthcare Marketers Need to Know About Millennials

By Anne Carrie, Gravity Digital. According to the US Census Bureau, Millennials (ages 18-34) are now the nation’s largest generation, having surpassed the baby boomers (51-69). This so-called “drive-thru” generation has grown up using smartphones, going to Starbucks, and ordering Netflix from their Ipads. It is the age of on-demand, and there is the expectation

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The Role of Communication in Creating Successful Healthcare Partnerships

As healthcare organizations, systems and networks focus on providing a continuum of care in primary care services, acute in-patient care and post-hospital care, new partnerships and relationships are formed. The internal communication function is critical to the successful management, adoption and integration of these partnerships, ensuring consistent and clear communication internally across all partner organizations

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Strategic Internal Communications for Health Care

Is lack of staff impacting on your ability to deliver impactful and timely internal communications?

Earlier this year we surveyed internal communications professionals working in the healthcare industry. Almost 60% responded that lack of staff for new initiatives is one of the biggest challenges they face. This lack of resources is underpinned by a larger problem facing internal communicators in all industries. Newsweaver recently published the interim results of a

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“Communication culture” equals great collaboration

Written by Stacy Wilson, President of Eloquor Consulting, Inc. I first started hearing communicators talk about “a culture of communication” more than 10 years ago. I had one client in particular who was really interested in the concept and could articulate the potential effectively. We understand the connection between good communication and the bottom line. We know that

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