Network With Us!

• Revolutionizing your traditional communication and marketing strategies to adapt to the online world
• Ensuring your social media projects fit within FDA guidelines
• Engaging your organization to use the latest social media tools to maximize effective innovation, and advance your culture
• Understanding the regulatory and legal (including international) guidelines for social media campaigns, and how to turn them into advantages
• Developing a social media (blogging, podcasting, wiki, social network, etc.) strategy to improve your communication and marketing initiatives and practices
• Adding value to traditional communications initiatives by incorporating social media elements
• Leveraging the most popular social media platforms, such as Facebook, Twitter, and blogs for a comprehensive marketing plan
• Managing the continued regulatory challenges that companies face when expanding their social media footprint
• Determining the right social media mix for your organization
• Leveraging Web 2.0 technologies to build a brand culture internally and externally
• Using Twitter to turn your employees and stakeholders into brand ambassadors
• Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines
• Creating an opportunity for employees to communicate with customers directly and informally
• Outlining key steps and strategies for setting up and managing an effective social media platform
• Integrating new social media tools with traditional media to multiply your results
• Harnessing the collaborative power of your organization's social media platform to drive organizational performance
• Building senior management support for your social media programs
• Determining the Web 2.0 spaces that have relevance for your organization and brand
• Measuring the value of your organization's social media strategy: determining key metrics and gathering employee and/or customer feedback
• Creating a stronger sense of community and brand for your organization
• Building the business case and demonstrating the ROI of your social media program
• Monitoring customer feedback and satisfaction
• Marketing your social media programs both internally and externally to encourage their use
• Discovering an untapped audience and potential business opportunities

Eli Lilly and Company

Johnson & Johnson

Boehringer Ingelheim Pharmaceuticals, Inc.

Acorda Therapeutics, Inc.

Kaiser Permanente

Center for Medicine in the Public Interest

Pharmaceutical Advertising Advisory Board (PAAB)

National Organization for Rare Disorders (NORD)

Villanova University

UII – Understanding Invisible Illnesses

Team Chemistry @ WPP

Saatchi & Saatchi Wellness

WCG

Siegel+Gale

Intouch Solutions

Communispace

CMP.LY

Rashbaum Associates, LLC

HealthyWomen

Jacob's Cure

Mom Central Consulting

Siren Interactive

Chattem, A Sanofi Company

Supporting Organizations:

Collaborate Using the Conference Wiki: All attendees will be invited to expand their networks and continue their conversations via the conference
wiki --- an online tool providing
speaker materials, additional
resources and an opportunity for you
to keep in touch and collaborate with your colleagues after the event.