This conference is a must-attend event for all those in the pharma, industry who are committed to using social media to engage their audiences, drive performance and add value. You'll benefit from:

• 29 innovative speakers at your disposal to share their strategies and experiences in using social media tools that are already proven to work
• Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
• A comprehensive overview of internal communications innovations from leading practitioners like Johnson & Johnson, Allergan, Inc., Eli Lilly and Company, and many more
• Acquiring new knowledge to help transform your communications and marketing and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading social media initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to use new social media tools to revolutionize your communications, in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Access to the conference wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Why Our Conferences Are Different

Through numerous networking opportunities with your colleagues,
you'll leave with many new industry contacts, peer advice
and help with your job and career!

Fact: There is not one single FDA regulation prohibiting a pharma brand from engaging in full, open, and active conversations within social media channels. Don’t believe it? You’re not alone, but it is true. To some, social media feels risky. To others, it conjures the specter of unimaginable liability. And to still more, it is a vital conduit to those seeking answers, support and knowledge. Whichever group you may happen to fall into, this conference is for you!
 
Social media, like any other new discipline or innovation, often struggles to gain traction and find its place amongst the rigors and scrutiny that the pharmaceutical sector requires, but it is a struggle worth overcoming. In a study conducted in 2006, the American Society for Clinical Oncologists reported that women who were socially connected, either online or off, were significantly less likely to die from breast cancer than those who were not. As communicators, we tend to focus on trends, on behaviors, on volume of adoption, but when looking through the lens of patient outcomes, you could make the case the pharma has the moral imperative to fully leverage all of what social media offers.

The current environment for social media adoption is rife with challenges, from Facebook’s decision to suspend white listing privileges for pharma brands, to the lack of industry understanding of what may or may not trigger FDA actions, the reasons to say “no” to social media can be many.

This conference aims to arm you with knowledge, tools, and concepts so that you can become a better agent of change within your organization. We will do this by bringing together some of the brightest minds in the business to share their experiences, learnings and insights gathered from putting their passion for social media into practice, including how:

• Eli Lilly and Company has successfully found a way to use the newer communications tools like blogs and Twitter
• Acorda Therapeutics, Inc. has launched corporate and disease education campaigns that integrate traditional and social media communications
• Kaiser Permanente furthered their mission, brand and goals of their organization by implementing Web 2.0 strategies coupled with old-fashioned storytelling, cutting-edge media tools and strategic thinking

As Antoine de Saint Exupéry once wrote, “As for the future, your task is not to see it, but to enable it.” Come to the Advanced Learning Institute’s 4th updated program on "Social Media for Pharma" this December to find out how!

Bill Evans, EVP & Chief Digital Officer
TEAM CHEMISTRY @ WPP
Conference Chairperson

P.S. Make your investment pay off even more by bringing a communications team! Register 3 people and get the 4th for FREE! Click here for details or call (773) 695-9400 for more information.