Dear Communications, Marketing, or PR Executive:
German philosopher Johann Wolfgang von Goethe said, “When ideas fail, words come in very handy.” Take the word “digital.” It’s a buzz word that’s had its day. Zeroes and ones were fine when “digital” meant coding and websites, and “AV” nerds-turned-communications-superstars said, “It’s technical, you won’t understand.” But all that is so 20th century.
Social media by definition is social. Its driving force is interactivity between multiple constituencies – the most important being peer-to-peer. Social media requires you to play, not purchase. Remember – the medium is the message. Just how comfortable and capable are you operating in a world where the only constant is change? A brave new world (and a brave new job) where you must constantly update and refine, rethink and revisit, change and challenge your work? And not monthly or weekly or daily – but in real time, all the time? Social media has precious few rules (a major headache for pharma, but an inherent truth). Yet, the one golden rule of social media is transparency: 100% transparency. You can't airbrush social media.
At this conference, you will hear proven strategies and gain practical experience, firsthand, from leading pharmaceutical organizations, on how to use new social media technologies and tools to improve your communication and marketing initiatives and practices, including how:
- Novo Nordisk Inc. created the first pharmaceutical branded Twitter page through the combined efforts of its regulatory, legal and marketing teams
- Advanced BioHealing Inc. launched a direct-to-consumer campaign using social media as a vehicle to engage in discussions with patients and physicians
- Astellas Pharma U.S. Inc. used Facebook and Twitter to enhance their
corporate social responsibility programs, engage with target audiences
and gain measureable visibility
Don't be left behind - - Register today online or call our conference hotline at 888-362-7400 to attend A.L.I.'s highly-rated conference on "SOCIAL MEDIA for PHARMA: How To Develop, Execute, And Evaluate Web 2.0 Strategies To Engage Your Audiences And Drive Business Results" this December in New York to hear from pharmaceutical professionals who are currently utilizing social media tools.
Social media is communications at the speed of life. As Canadian philosopher Marshall McLuhan wrote, “At electric speed, all forms are pushed to the limits of their potential.” That's a wonderful challenge, to be pushed to the limits of our potential.
Are you ready for it?
I look forward to seeing you at this information-packed event.
Sincerely,
Peter J. Pitts, Partner/Director Global Regulatory and Health Policy
PORTER NOVELLI
Former Associate Commissioner
U.S. FOOD AND DRUG ADMINISTRATION
Conference Chairperson
P.S. Make your investment pay off even more by bringing a team! Register 3 people and send the 4th for FREE! Call (888) 362-7400 or (773) 695-9400 for more details.
Click here for details.
|