Network With Us!

• Revolutionizing your traditional communication and marketing strategies to adapt to the online world  
• Ensuring your social media projects fit within FDA guidelines
• Engaging your organization to use the latest social media tools to maximize effectiveness, increase productivity, inspire innovation, and advance your culture
• Understanding the regulatory and legal (including international) guidelines for social media campaigns, and how to turn them into advantages
• Developing a social media (blogging, podcasting, wiki, social network, etc.) strategy to improve your communication and marketing initiatives and practices
• Adding value to traditional communications initiatives by incorporating social media elements
• Leveraging the most popular social media platforms, such as Facebook, Twitter, and blogs for a comprehensive marketing plan
• Managing the continued regulatory challenges that companies face when expanding their social media footprint
• Determining the right social media mix for your organization
• Leveraging Web 2.0 technologies to build a brand culture internally and externally
• Using Twitter to turn your employees and stakeholders into brand ambassadors
• Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines
• Creating an opportunity for employees to communicate with customers directly and informally
• Outlining key steps and strategies for setting up and managing an effective social media platform
• Integrating new social media tools with traditional media to multiply your results
• Harnessing the collaborative power of your organization's social media platform to drive organizational performance
• Building senior management support for your social media programs
• Determining the Web 2.0 spaces that have relevance for your organization and brand
• Measuring the value of your organization's social media strategy: determining key metrics and gathering employee and/or customer feedback
• Creating a stronger sense of community and brand for your organization
• Building the business case and demonstrating the ROI of your social media program
• Monitoring customer feedback and satisfaction
• Marketing your social media programs both internally and externally to encourage their use
• Discovering an untapped audience and potential business opportunities

Collaborate Using the Conference Wiki:

All attendees will be invited to expand their networks and continue their conversations via the conference wiki --- an online tool providing speaker materials, additional resources and an opportunity for you to keep in touch and collaborate with your colleagues after the event.

Boehringer Ingelheim Pharmaceuticals, Inc.

Merck

Intouch Solutions

MGD Services

Communispace Corporation

Express Scripts

Emmi Solutions, LLC

Lundbeck

Siren Interactive

Center For Endometriosis

University of Michigan Health System

WEGO Health

Center for Medicine in the Public Interest

Twist Mktg.

PRA International

NextWorks

MedFi

Divabetic.org

National Organization for Rare Disorders

Visiting Nurse Service of New York

Alliance Health Networks

Supporting Organizations:

Why This Is A Must-Attend Event:

» 21+ speakers sharing breakthrough strategies and proven success stories to keep your key audiences engaged and strengthen your brand

» Digest sessions turning you from attendee to participant by sharing your own challenges and lessons learned

» Optional workshops designed to help you develop practical skills on key topics like social media monitoring, developing a mobile strategy, and integrating gamification to engage your audiences

» Gain continuing education hours

» Recharge and get inspired: You'll come back with new ideas for moving your social media strategy forward