This 3-day conference is a must-attend event for all those in the pharma industry who are committed to develop, monitor, and execute social media strategies to engage their key audiences, as well as discover the opportunities that exist in mobile and gaming and how to integrate these new tools. You'll benefit from:

1. 21+ innovative speakers at your disposal to share their strategies and experiences in using social media tools, engaging your target audience through mobile and gaming, and proven strategies that have worked
2. Over 20 hours of intense, interactive learning—we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
4. The opportunity to customize your learning by participating in unique and interactive workshop sessions (Dec. 10 &/or Dec. 12) that will enable you to practice and apply your skills in peer groups—you will walk away with strategies and tactics that you can begin to implement in your own organization
5. An abundance of networking opportunities—be sure to bring plenty of business cards as you will make many new contacts
6. A comprehensive overview of communications & marketing innovations from leading practitioners like Boehringer Ingelheim Pharmaceuticals, Inc.; Merck; Lundbeck; and many more
7. Acquiring new knowledge to help transform your communications & marketing and impact your organization’s bottom line
8. Digest sessions allowing you to process the information presented and plan how you will integrate the tools and techniques into your own communication strategies upon your return to the office
9. The opportunity to learn how to use new social media tools to revolutionize your communications, in a hands-on environment
10. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
11. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
12. Access to the conference wiki – you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Dear Communications, Marketing & PR Executives,

According to world champion racing driver Mario Andretti,

“If everything seems under control, you’re not going fast enough.”

How many times have you heard, vis-à-vis social media and healthcare, that, “Pharma is different.” That's true, but consumers are the same. They don't think about why pharma is absent from the conversation, and they don't care. They assume it's because the industry “has something to hide” or that they're afraid of mixing it up with real people in real time.

How many times have you heard, vis-à-vis social media and healthcare, that, “Pharma is different.” That's true, but consumers are the same. They don't think about why pharma is absent from the conversation, and they don't care. They assume it's because the industry “has something to hide” or that they're afraid of mixing it up with real people in real time.

At the 6th updated conference this December, you will hear proven strategies and gain practical experience, firsthand, from leading pharmaceutical organizations, on how to use new social media technologies and tools to improve your communication and marketing initiatives and practices.

Are you ready for it?

Peter Pitts, President
CENTER FOR MEDICINE IN THE PUBLIC INTEREST
Conference Chairperson

P.S. Make your investment pay off even more by bringing your communications team! Register 3 people and get the 4th for FREE! Click here for details or call (773) 695-9400 for more information.