Training: Social Media for Government Canada

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Back By Popular Demand…The 18th Forum From The Advanced Learning Institute's Highly Acclaimed Executive Training Series For Federal, Provincial and Municipal Government Communicators...

Rave Review from a Past Social Media for Government Attendee:
"I thoroughly enjoyed this training – not only will I attend again, I will strongly
encourage others to do so as well. Thanks."
J. Blodgett, Jr. Communications Advisor
DEPARTMENT OF JUSTICE CANADA

KEY TAKE AWAYS:		Speaking Organizations:
Attend this training to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more) Developing a social media (blogging, podcasting, wikis, Twitter, etc.) strategy to drive performance-based communications Building senior management support for your social media programs Integrating social media tools into your internal and external communications practices Creating Web 2.0 policies and guidelines Establishing an employee engagement strategy using SharePoint as an effective and measurable communications tool Measuring the effectiveness of your social media strategy and determining its value within your organization Monitoring social media for your organization, whether you are participating or not Demonstrating the Return on Investment (ROI) of your social media program Assessing the legal and policy risks of social media Using social media tools within the boundaries of government restrictions and firewalls Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal Maximizing awareness of your agency's mission to the public Overcoming the challenges of implementing social media in a privacy conscious environment Utilizing social networking tools as sources of information that the public can use and trust Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future All attendees will be invited to expand their network and continue the conversation in the seminar wiki - - you'll be using social media immediately!		City of Ottawa, Ontario Public Safety Canada U.S. Department of State Norfolk County, Ontario Canadian Internet Registration Authority (CIRA) Office of the Ombudsman, Ontario Alberta Environment Office of the Privacy Commissioner of Canada Public Service Commission of Canada Ottawa Public Library Army Public Affairs, Department of National Defence Corporation of the City of London, Ontario Thornley Fallis Communications & 76design digitalOttawa Supporting Organizations:
WHY IS THIS A CAN'T MISS EVENT?
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Two Workshops For Ultimate Value And Learning! Sign up for your choice of these highly–interactive workshops: Monday, June 21, 2010: Pre-Seminar Morning Workshop A: 8:30 a.m. – 11:30 a.m.: Social Media 101: How To Begin, Learn The Tools Of The Trade, And Strategize A Plan To Get Social Media Started In Your Government Organization Pre-Seminar Afternoon Workshop B: 1:00 p.m. – 4:00 p.m.: Getting In The Social Media Game: How To Develop, Prepare, And Implement A Social Media Plan And Policy
Speakers & Key Highlights • Who Will Attend • Benefits of Attending • Rave Reviews Pre-Seminar Workshops • Agenda Day 1 • Agenda Day 2 Venue & Lodging • Registration Fees • Discounts & Policies • Seminar Supporters Register Now • Forward To A Colleague

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