|
|
8:00 a.m.
Continental Breakfast & Networking
8:30 a.m.
Chairperson's Opening Of Day Two
Joseph Thornley, CEO
THORNLEY FALLIS COMMUNICATIONS & 76DESIGN |
 ^BACK TO TOP |
8:40 a.m.
A Grassroots Approach To Implementing New Social Media Tools:
How Blogs And Wikis Can Influence And Drive Cultural Transformation In Your Organization
The U.S. Department of State's Office of eDiplomacy represents both organizational and technological innovation to foster collaboration and knowledge-sharing within the U.S. Government’s oldest cabinet department, as well as with other federal agencies. eDiplomacy has used blog-based communities, an enterprise wiki and other tools to allow working-level diplomats and staff to access and contribute knowledge anywhere, at any time. These grassroots programs have succeeded despite sharply departing from State's traditional organizational boundaries and command-and-control "clearance" culture. The next step: creating an internal networking service that will help the Department’s professionals connect with anyone they need to do their work better.
During this session, you will learn from the experience of a successful social media implementation, including:
- The role of social media in the Department's knowledge management strategy
- The evolution of Communities @ State and the Diplopedia wiki from their low-key launches to widespread adoption by Department of State personnel
- How to overcome common challenges in the effort to launch various social media tools
Bruce Burton, Senior Advisor, Office of eDiplomacy
Kimberly Allred, New Media Advisor, Office of eDiplomacy
U.S. DEPARTMENT OF STATE
|
| ^BACK TO TOP |
9:30 a.m.
Morning Refreshment & Networking Break
10:00 a.m.
Open Data For An Open Government: How To Create A More Customer-Centric And Engaged Organization Using Social Media
Governments around the world have started to freely share their information/data with the public – a philosophy known as Open Data – to encourage innovation, work more transparently, and cultivate an organizational culture of collaborative change. Open Data encourages: social media applications and tool developments by the community; engagement of the community and organization through social media; and organizational culture change towards a more open government.
The City of Ottawa has implemented the Open Data philosophy into their web communications strategy, part of which is aiming to support organizational change efforts towards a more customer-centric focus; and directly supports the City's efforts to encourage a broader use of social media.
This session will share the City's story on the process, challenges, how and why, and organizational change dimensions of Open Data – and how they relate to the City's efforts to encourage the broader adoption of social media at the City.
Specifically, you will learn:
- Why organizational change is so important to social media adoption
- How "Gov 2.0" principles can help support your use of social media tools
- How the City of Ottawa has been moving towards "Gov 2.0" and the strategic business use of social media tools
Mark Faul, Manager, E-Media & Service Integration
CITY OF OTTAWA, ONTARIO
|
| ^BACK TO TOP |
10:50 a.m.
Using Online Video To Increase Awareness Of Your Organization And Build Your Social Network
The Canadian Internet Registration Authority (CIRA), launched the ShowUsYour.CA online video contest to obtain testimonial video content from .CA domain holders for use in promotional and marketing materials. It was also used to amplify positive awareness of CIRA. Social media tools, including YouTube, Twitter and Facebook, played an integral role in the online contest.
In this case study, you will learn how CIRA, a social media newby, was able to use their online video contest to:
- Build social media networks using a variety of channels
- Have stakeholders develop their promotional content
- Effectively utilize video as an online medium
Specifically, this presentation will cover:
- How to navigate the pitfalls of running a national, high profile campaign
- How to determine what social media channels 'fit'
- What CIRA learned and what they would do differently
Mark Buell, Communications Manager
Sheila Bergeron, Marketing Manager
CANADIAN INTERNET REGISTRATION AUTHORITY (CIRA) |
| ^BACK TO TOP |
11:40 a.m.
Lunch On Your Own -- But Not Alone!
Join a group of your colleagues for lunch with an informal discussion accompanied by one of our expert speakers. Take this opportunity to connect with others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.
1:10 p.m.
Group Exercise – Let's Communicate And Collaborate!
You asked for it, you got it! Interact and discuss how to implement the latest technology tools to assist you in meeting your social media challenges with your fellow attendees and our experienced speakers. You will leave with new tools and ideas for more successfully applying best practices to your own Web 2.0 initiatives. |
| ^BACK TO TOP |
1:55 p.m.
Why Public Safety Canada Chose To Tweet:
An Inside Look At A Detailed Social Media Planning Process
As you look at the enormous amount of information regarding social media these days and the approach many departments and agencies are taking, how do you decide what's best for your organization or your file? Do you create a Facebook fan page, begin a departmental blog, establish a YouTube channel or a presence on Twitter? Are there ways to approach online communities that are already talking about your department's files?
Public Safety Canada's Communications Branch was grappling with the same questions until members of the Marketing and Outreach Unit began work on a comprehensive strategy, thinking critically before launching initiatives so as to reduce unwanted surprises, examining policy implications and documenting objectives and resources in advance. The strategy was focused on increasing the sustainability and reach of the department's emergency preparedness file – a trial run before expanding the strategic process to other areas within the department.
In this session, you will learn how to:
- Start your own social media planning process
- Identify a target audience and set measurable objectives
- Choose one social media platform over another
- Establish your interaction protocol
- Engage senior management and other stakeholders
- Determine financial and other resource requirements
- Develop a basic microblog performance measurement framework
Amy Jarrette, Manager, Marketing + Outreach
Theresa Woolridge, Communications Officer, Marketing + Outreach
PUBLIC SAFETY CANADA
|
| ^BACK TO TOP |
2:45 p.m.
Afternoon Refreshment & Networking Break
3:00 p.m.
Finding Your Online Voice:
How To Shape Your Organization's Identity When Using A Variety Of Social Media Tools
As your organization experiments with social media, have you noticed how content, tone and personality varies from one new tool to another? Clearly, tools like Twitter, Facebook, and others can have a distinctive style, vernacular, even lexicon.
How can your organization’s communications be adapted to echo these conditions? Is it easy or hard for your organization to engage with citizens, using a new tool, at a new speed, in a new voice?
And how can you assess the tone of messages you are receiving? How can you interpret the attitude of the messengers?
In this session, you will learn from the Office of the Privacy Commissioner of Canada on how Canadians are shaping their online identities to suit the new social media tools they are adopting, and how your organization can do the same.
Daphne Guerrero, Head of Public Education and Outreach
OFFICE OF THE PRIVACY COMMISSIONER OF CANADA
|
| ^BACK TO TOP |
3:50 p.m.
Assessing The Legal And Policy Risks Of Social Media:
A Case Study In The Use Of Second Life Virtual Worlds
The Public Service Commission of Canada completed the design and construction of its Virtual Career Fair in Second Life Pilot Project in March 2010. Scheduled to launch during fiscal year 2010-11, the goal of this pilot career fair in Second Life is to assess the cost effectiveness of virtual worlds as a tool for extending the reach of traditional career fairs. The inherent characteristics of the Second Life virtual world are sufficiently different from the traditional media, making strict compliance with certain legal and policy requirements difficult.
During this presentation, we will discuss the step-by-step analysis used to overcome these obstacles in the complex multi-stakeholder environment of the Public Service Commission. You’ll take home strategies to successfully apply to your own organization’s Second Life endeavors, including how to:
- Engage external stakeholders in key decisions
- Manage specific legal policy variances and associated risks
- Maintain senior management ownership of the project
Marvin Bedward, Director, Project Planning and Innovation
PUBLIC SERVICE COMMISSION OF CANADA
|
| ^BACK TO TOP |
4:40 p.m.
Chairperson's Recap:
Key Takeaways And What To Do When You Get Back To The Office
As a group, we'll recap the highlights and share key insights from the past two days.
Joseph Thornley, CEO
THORNLEY FALLIS COMMUNICATIONS and 76DESIGN
5:00 p.m.
Close Of General Sessions
|
Speakers & Key Highlights • Who Will Attend • Benefits of Attending • Rave Reviews
Pre-Seminar Workshops • Agenda Day 1 • Agenda Day 2
Venue & Lodging • Registration Fees • Discounts & Policies • Seminar Supporters
Register Now • Forward To A Colleague |
 |
|
|
