Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including: |
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Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including: |
- Developing a social media (blogging, podcasting, wikis, Twitter, etc.) strategy to drive performance-based communications
- Building senior management support for your social media programs
- Integrating social media tools into your internal and external communications practices
- Creating Web 2.0 policies and guidelines
- Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more)
- Measuring the effectiveness of your social media strategy and determining its value within your organization
- Monitoring social media for your organization, whether you are participating or not
- Demonstrating the Return on Investment (ROI) of your social media program
- Using social media tools within the boundaries of government restrictions and firewalls
- Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
- Maximizing awareness of your agency's mission to the public
- Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
- Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media
- Utilizing social networking tools as sources of information that the public can use and trust
- Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
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Ontario Ministry of Health and Long-Term Care
Parks Canada
City of Ottawa, Ontario
Public Safety Canada
Indian and Northern Affairs Canada
Toronto Police Service
Canadian Forces Aerospace Warfare Centre
Human Resources and Skills Development Canada
Northern Lights Canada
Atlantic Canada Opportunities Agency
Canada Mortgage and Housing Corporation
Royal Bank of Canada
Genome Alberta
Business Development Bank of Canada
Thornley Fallis Communications
& 76design
Transmission Content + Creative
Tomoye Corporation
non-linear creations inc.
LAwS Communications
Centre of Excellence for Public Sector Marketing
Canadian Tourism Commission
Supporting Organizations:
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