Choose C or D or BOTH for maximum value and learning

Managing Through The Power Shift Of This New Information Age And Convincing Your Senior Leaders Why Now Is The Time To Get Involved

Information is power and the power over information has shifted from those who control traditional media and professional message makers and manipulators to individuals who use social media.

Social media will continue to change the roles, relationships and even the responsibilities of bureaucracies, public policy advisors and how they advise policy makers in the political process of law making in our representative democratic models. How will this power shift affect your organization? What if your senior leaders don’t want to engage in using social media?

• Social media literacy skills and tools that bureaucracies will have to learn and learn quickly
• How bureaucracies can keep up with social media to do their jobs effectively
• How you can manage through the information shift in your organization
• Strategies on how to approach and convince your senior leaders that now is the time to begin using social media

WORKSHOP LEADER: K.J. (Ken) Chapman Lawyer, Principal and Founder of Cambridge Strategies Inc. (www.cambridgestrategies.com) an Alberta based public policy design development and deployment consultancy. He has been an active Blogger (www.ken-chapman.blogspot.com) for three years and a political and public policy commentator and critic on mainstream media for decades and engaged in social media for many months.

11:30 a.m. to 12:30 p.m.
Afternoon break/lunch on your own.

Practicing Social Media In The Real World: A Campaign In Action

Now that you have learned about all the social media tools and services that are at your disposal, it is finally time to put them into practice.

• Set up a social media campaign from start to finish
• Pick the right social media tool for your campaign
• Track the conversation once you've gotten started
• Measure the ROI for your campaign
• Mitigate potential problems that can arise
• Prepare for a follow-up campaign

Additionally, we will also explore some real social media campaigns. What was done well? What could have been done better? You will leave with a better understanding of how to go from theory in the classroom to engaging citizens on the Internet.

WORKSHOP LEADER: Mack D. Male, President, CEO of Paramagnus Developments Inc., is a software developer, entrepreneur, and social media guy. Always up-to-date on the latest trends and technologies, Mack loves sharing what he learns with others. He’s particularly passionate about his hometown, Edmonton, and does his best to expose everything it has to offer, through his blog, Twitter account, and many other online tools and services. Mack was named one of Edmonton’s Top 40 Under 40 in 2009 for his work in helping to build Edmonton’s online communities.