| Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including: |
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Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including: |
- Engaging your organization to use the latest social media tools, such as blogging and podcasting to maximize effectiveness and increase productivity
- Developing a social media (blogging, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
- Understanding how these new social media technologies work and how to use them for your organization
- Building senior management support for your social media programs
- Incorporating other social media tools such as blogs, podcasts and social networking into your current communication strategies
- Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more)
- Operating social media tools within the boundaries of government restrictions and firewalls
- Determining key steps and strategies for setting up and managing an effective blog
- Learning how to easily communicate to the public through external blogs, podcasts and other new media tools
- Integrating new social media tools with traditional media to multiply results
- Utilizing blogs and podcasts as sources of information that the public can use and trust
- Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
- Harnessing the collaborative power of your organization's blog or podcast to drive organizational performance
- Measuring the value of your organization's blog/podcast: determining key metrics and gathering employee and/or customer feedback
- Leveraging your organization's blog/podcast to build a brand culture internally and externally
- Developing your online communications to meet the needs of a diverse employee population
- Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool
- Demonstrating the Return on Investment (ROI) of your social media program
- Creating an opportunity for employees to communicate with customers directly and informally
- Maximizing awareness of your agency's mission to the public
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City of Edmonton, Alberta
Northern Alberta Institute of Technology (NAIT)
City of Calgary, Alberta
Alberta Education
Genome Alberta
Workplace Safety and Insurance Board of Ontario
Grande Alberta Economic Region
Alberta Geological Survey, Energy Resources Conservation Board
fusedlogic inc.
Bulletproof InfoTech
Cambridge Strategies Inc.
Paramagnus Developments Inc.
MediaMiser
Ascentum, Inc.
Bang the Table Pty. Ltd.
Ulistic Inc.
WMS Communications
Participating Sponsor:
Supporting Organizations:
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