Training: Social Media for Government Conference

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Back By Popular Demand...The 13th Forum
From The Advanced Learning Institute's Acclaimed
Executive Training Series For FEDERAL, STATE & LOCAL
Government Communicators...

Rave Review from a July 2009 Social Media
for Government Conference Attendee:
"I learned more about social media in these two days than I could have researched
on my own in two weeks. I'm going back to the office to redo and improve
my social media plan. Thanks!"
V. Murray, Supervisory Congressional Liaison
DEFENSE SECURITY COOPERATION AGENCY

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
Developing a social media (blogging, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications Building senior management support for your social media programs Integrating social media tools into your internal and external communications practices Creating Web 2.0 policies and guidelines Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Twitter, Real Simple Syndication (RSS) feeds, video podcasts, and much more) Using Twitter to interact with constituents, promote your programs and build community Measuring the effectiveness of your social media strategy and determining its value within your organization Demonstrating the Return on Investment (ROI) of your social media program Operating social media tools within the boundaries of government restrictions and firewalls Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal Maximizing awareness of your agency’s mission to the public Learning how to easily communicate to the public through external blogs, podcasts and video podcasting Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media Utilizing social networking tools as sources of information that the public can use and trust Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future Planning, implementing and managing Web 2.0 tools in government All conference attendees will be invited to expand their network and continue the conversation in the conference wiki - - you'll be using social media immediately!		U.S. Department of Defense U.S. Department of Agriculture Forest Service Region 9 U.S. Geological Survey, U.S. Department of the Interior City of Chesapeake, Virginia GovLoop IBM Center for the Business of Government Global Healthy Living Foundation Defense Information School U.S. Department of Energy Northern Virginia Regional Commission U.S. Nuclear Regulatory Commission Charlotte Fire Department, North Carolina Energy Information Administration (EIA) IQ Solutions, Inc. Bridge Consulting StrataComm LLC About Face Media Water Words That Work, LLC E-WRITE Tomoye Community Software Defense Acquisition University Supporting Organizations: Federal Communicators Network
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly – interactive workshops: Monday, December 7, 2009: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: Social Media 101: Mastering Your Strategy First, And Technology Second Pre-Conference Afternoon Workshop B: 1:30 p.m. - 4:30 p.m.: How To Measure The Impact Of Social Media And Determine Next Steps Thursday, December 10, 2009: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: Practicing Social Media: How To Use Blogs, Wikis, RSS And Other Social Media Tools To Improve Communication With Your Internal And External Audiences Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: How To Blend Traditional And Non-Traditional Media For Your Communications Plan
Speakers & Key Highlights • Who Will Attend • Benefits of Attending • Rave Reviews Pre-Conference Workshops • Agenda Day 1 • Agenda Day 2 • Post-Conference Workshops Venue & Lodging • Registration Fees • Discounts & Policies • Conference Supporters Register Now • Forward To A Colleague

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