This conference is a must-attend event for all those who are serious about using social media to engage employees and citizens by using blogging, podcasting and the latest Web 2.0 technologies to drive communication results. You will benefit from:

1. 26 innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. The opportunity to customize your learning by participating in two days of unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization
4. An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
5. A comprehensive overview of social media strategies and processes from leading practitioners like the U.S. Department of Defense, GovLoop, U.S. Department of Energy, City of Chesapeake, Virginia, and many more
6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
7. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
8. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
9. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
10. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
11. The opportunity to learn how to use social media tools to foster your organization's values and mission in a hands-on environment

Dear Federal, State and Local Government Communications Professionals:

Social Media—two words that have filled the headlines, our hallways, and our homes on an increasing basis over the past year. Nowadays, we and our consumers have increasing options on how we want to consume our content, where we go for information, and how we process that information. Whether it's receiving CNN's breaking news on Twitter, expanding our network by befriending colleagues on social networking sites, or watching live video online, the market for information and how that information is packaged, produced and processed has evolved.

Why Should You Attend This Social Media For Government Conference?

Those two words, social media, are often said with great promise and hope to expand reach, further the message and produce results, quickly. Right? Well, that's only half the story, in fact, it's the side bar. The main opportunity social media introduces is the platform for a two-way conversation and ongoing dialogue between individuals and organizations. Social media is in and of itself, a large extension of one's tool belt to further engage and connect with your stakeholders, colleagues and/or the general public. It expands your options, adds voice to your mission and empowers both the individual and the organization. This provides a plethora of opportunities for the public sector as well as unique challenges and barriers that can be overcome. The golden ticket, of course, is what and how does this make sense for you and your organization? This is where this conference comes into play.

• U.S. Department of Defense has used established principles and policies to open the door to new social media tactics and procedures
• U.S. Geological Survey used podcasting to bring their science and scientists into thousands of computers and mp3 players on a very slim budget and with a handful of people
• City of Chesapeake, Virginia implemented a step-by-step process to learn more about social media and encourage the other communicators in their organization to join in on the adventure

Don't be left behind - - Register today online to reserve your space or call our conference hotline at 888-362-7400 to attend A.L.I.'s conference on "SOCIAL MEDIA for Government: How To Engage Your Employees And Citizens By Using The Latest WEB 2.0 Technologies To Drive Communication Results," this December in Washington, DC, to learn from communicators who are currently utilizing social media tools successfully in their organizations.

I look forward to seeing you this winter!