- Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications
- Building senior management support for your social media programs
- Communicating more effectively and efficiently through the use of social media (blogs, podcasts, RSS feeds, video podcasts, and much more)
- Demonstrating the Return on Investment (ROI) of your social media program
- Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
- Blogging - a very inexpensive, easy-to-use, disposable content management system that will improve the way you communicate and save your agency's bottom line
- Establishing a stronger sense of community within your organization
- Incorporating other social media tools such as blogs and podcasts into your current communication strategies
- Maximizing awareness of your agency's mission to the public
- Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
- Assimilating cutting-edge communication techniques and tools presented by social media experts
- Learning how to set up blogs and podcasts for your agency
- Familiarizing yourself with guidelines and etiquette for participating in social media
- Utilizing blogs and podcasts as sources of information that the public can use and trust
- Saving time and money through a combination of RSS feeds and blogging, eliminating the need for composing and sending email blasts to department employees and to the public
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Central Intelligence Agency
U.S. Holocaust Memorial Museum
Centers for Disease Control and Prevention (CDC)
U.S. Department of Defense
International Association of Business Communicators (IABC)
Washington State Department of Information Services
Court Services & Offender Supervision Agency
U.S. Department of Health and Human Services
National Association of Schools of Public Affairs and Administration
Porter Novelli
Ogilvy Public Relations
SRA International, Inc.
Fleishman-Hillard Inc.
Southeastern Louisiana University
E-WRITE
Care2
Water Words That Work
With Keynote Speaker, Shel Israel
 Shel Israel writes and consults on social media issues. He is co-author, with Robert Scoble, of Naked Conversations, How Blogs are changing the way businesses talk with customers. His Global Neighbourhoods blog is among the 100 most popular business & marketing blogs worldwide.
Israel has long been concerned with the impact that technology and culture have on each other. He has spent more than 20 years advising such disruptive startups as Sun Microsystems, Creative Labs and the developers for PowerPoint, FileMaker, MapInfo, Virtual Vineyards, Napster, Riya, Scrapblog, Ustream and more than 100 others. Still working primarily with startups, has also advised larger companies including SAP, CNET, Wells Fargo Bank and Hitachi Data Systems on issues related to social media.
Shel Israel is a senior fellow to the Society for New Communications Research and is on the board of advisors to the Social Media Club. He serves on the board of directors to YourTrumanShow.com, a video blogging company.
A frequent keynote speaker, Israel has addressed audiences in nearly a dozen countries and is regularly interviewed by the media on social media issues. He is a regular columnist for Blogging & Podcasting magazine.
And Special Guest, Todd Hattori
 Biography: Todd Hattori, ABC (Accredited Business Communicators), is the business manager for the Washington Department of Information Services’ Technology Acquisition Services. He is responsible for the customer relations management program for the information technology hardware brokering and leasing, software licensing, Internet network development, and professional services contracting.
Todd is currently serving as the chair of the International Association of Business Communicators (IABC) Executive Board. He earned his Accredited Business Communicator (ABC) designation in 2004. IABC enables a global network of 15,000 communicators working in diverse industries and disciplines to identify, share and apply the world’s most effective communication practices.
For the past 16 years, Todd has developed a broad range of communication management skills by volunteering and working for a variety of non-profit organizations, government agencies, and private corporations.
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