7:45 a.m.
Registration & Continental Breakfast

8:15 a.m.
Chairperson's Welcome & Opening Remarks

Paul Vogelzang, Senior Vice President, Director of Persuasive Technologies
Porter Novelli

8:30 a.m.

Social Media In Government:
Getting Closer To Constituents While Improving Efficiency

Why should a government agency care about blogging and social media? The answer is simple; they allow people in all levels of government to get closer with constituents, to be more efficient, to be better understood, without increasing cost or work.

Shel Israel, an internationally recognized expert on social media, will discuss cases of how people in government have begun to use social media to engage in meaningful and constructive conversations. You will hear how such perceived barriers as confidentiality and security are mere speed bumps and you will learn that, in the big picture, social media can bring government and citizens closer together making democracy more direct and efficient.

Shel Israel, Social Media Consultant &
Co-Author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

This is a rare opportunity to hear, firsthand, from one of the "pioneers" of social media, and will leave you inspired and energized to begin your own social media plans and strategies.

9:20 a.m.

Speed Networking

Become acquainted with your fellow conference attendees in this fun and fast-paced forum! You'll have a chance to meet and greet your colleagues.

10:20 a.m.

How And Why Government Must Join The Web 2.0 Revolution To Improve Efficiency, Save Costs, Communicate Better, and Engage Employees, Customers and Stakeholders

As of 2007, we are still likely in the early stages of the development of the Web 2.0 revolution. However, blogging is certainly at the forefront of Web 2.0 technologies, and it is fast becoming an exciting and accepted new communications forum. There are currently over 70 million blogs in existence today, and the blogosphere is growing at a rapid rate, with everyone from teenagers, CEOs, and yes, elected and appointed public officials – from the halls of Congress to city halls across America, joining in the conversation.

In this session, you will see how blogs and other forms of user-generated media can be effectively employed by public officials to communicate with their constituents and promote both on and off-line civic engagement. These new communications tools can also be used to promote interaction and enhance knowledge management within public sector organizations.

• The status of blogging in government at all levels
• Lessons learned from government bloggers
• Pitfalls and policy issues involved in blogging
• Tips on how to become a savvy Web 2.0 public official/manager

David C. Wyld,
Maurin Professor of Management & Director,
Strategic e-Commerce/e-Government Initiative
Author, The Blogging Revolution: Government in the Age of Web 2.0
Southeastern Louisiana University

11:10 a.m.

Care2 and the NOAA Coral Reef Conservation Program (CRCP) have created a public education campaign as part of the CRCP's promotion of the International Year of the Reef in 2008. This campaign is a unique foray by a federal agency into online social networks.

By leveraging Care2's 7.7 million member audience, which is highly disposed to be receptive to conservation messages, the CRCP will be able to reach a larger, more targeted audience and will be able to communicate their message more meaningfully than most similar campaigns are able to achieve.

• The benefits of leveraging social networks
• The challenges to using new media
• How to choose the right tools and audience
• How to measure your results

Eric Rardin, Nonprofit and Government Services Director
Care2

Join a small group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to join others in an interactive group setting to network and brainstorm solutions to your most pressing social media challenges.

1:30 p.m.

How IBM Uses Web 2.0 Tools In Its Workplace – A Corporate Perspective

Science fiction writer William Gibson noted: "The future is here. It's just not evenly distributed yet." That tends to be the case in the spread of technology. It starts in the private sector then moves to government. This presentation will provide an overview of how some of Web 2.0's social networking "toys for teens" – instant messaging, MySpace, Facebook, etc. -- have become workplace collaboration tools in the private sector. These tools are coming to government. Learn what they are and how they can be used to improve your operations.

John Kamensky, Senior Fellow
IBM Center for The Business of Government

2:20 p.m.

Using New Media Tools To Engage Your Audiences – Employees, Customers, Citizens And Other Stakeholders

Government agencies now have new tools within their reach to fulfill their mission of serving the public interest. This session will provide an overview of the communications impact of emerging technologies and how government entities, corporations and leading non-profits are using these tools to their advantage. This session will take you behind the scenes for an inside and in-depth look at successful techniques that have catapulted the U.S. Holocaust Memorial Museum's programs to new levels of engagement with their audiences, including blogs, podcasts, e-newsletters, Second Life and more.

Lawrence Swaider, Chief Information Officer
U.S. Holocaust Memorial Museum

Cheryl Contee, Vice President
Fleishman-Hillard Inc.

3:30 p.m.

Web 2.0 In The Intelligence Community:
Implementing Social Software In A Need-To-Know Culture

In the wake of 9/11 and the failure to find weapons of mass destruction in Iraq, the Intelligence Community is re-examining its business processes to make more accurate and timely judgments about the threats facing the United States. A small community of individuals from within the 16 intelligence agencies believes that the transparency and emergent nature of social software tools will aid in better assessments, while also transforming a culture that has relied upon placing information into "stovepipes".

• How to foster a bottom-up, viral approach to adoption
• The various roles that blogs, wikis, and social tagging play and how to replace existing processes with them
• How individuals can play a leadership role by engendering network effects
• What role managers and senior leaders can play in this new environment
• How sensitive or proprietary information can be protected via a concept called "breadcrumbs"
• About the importance of working topically versus organizationally
• About the role of "gardeners" in maintaining the health and vibrancy of your social software space

Don Burke, Intellipedia Doyen
Sean Dennehy, Chief, CIA Intellipedia Development
Central Intelligence Agency

4:20 p.m.

How To Make Communication Contagious:
Blogging To Get Your Message Across

Earlier this year, the U.S. Department of Health and Human Services hosted the Pandemic Flu Leadership Blog (http://blog.pandemicflu.gov) as part of a campaign to encourage Americans to prepare for the pandemic flu. The blog generated a wealth of conversation and insight from bloggers and commenters alike, as well as substantial and steady traffic and noteworthy media coverage (online and off-line). Keyword marketing and word of mouth brought site traffic from nearly 20,000 unique visitors and over 130,000 page views from 113 countries on 6 continents.

Social media coverage of the blog predominantly focused on the one hook: the innovative and pioneering use of a blog by a government agency to hold an open conversation online. The blog remains online as an archive of the conversation and the campaign continues to pursue opportunities to utilize social media to engage leaders in the Department's efforts to ensure that all Americans are adequately prepared for the pandemic flu.

Stephanie Marshall, Director of Pandemic Communications
U.S. Department of Health and Human Services

Qui Diaz, Digital Strategist, 360° Digital Influence
Ogilvy Public Relations Worldwide

5:15 p.m.

Networking Reception: Please Join Us!

We invite you to join us for a drink as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of DC's fine dining while you continue to network with your colleagues.