Training: Social Media for Government Conference

Back By Popular Demand...The 11th Forum
From The Advanced Learning Institute's Acclaimed
Executive Training Series For FEDERAL, STATE & LOCAL
Government Communicators

Rave Review from a Past A.L.I. Social Media
for Government Conference Attendee:
"The content was great – real people in our world doing real things with the topic."
A. Davison, Web Services Manager
CITY OF SCOTTSDALE, ARIZONA

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications Building senior management support for your social media programs Integrating social media tools into your internal and external communications practices Creating Web 2.0 policies and guidelines Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more) Measuring the effectiveness of your social media strategy and determining its value within your organization Understanding how social media can be vital during an emergency, such as an earthquake or fire Monitoring social media for your organization, whether you are participating or not Demonstrating the Return on Investment (ROI) of your social media program Operating social media tools within the boundaries of government restrictions and firewalls Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal Using social media tools, such as, blogging, podcasting and RSS Maximizing awareness of your agency’s mission to the public Learning how to easily communicate to the public through external blogs, podcasts and video podcasting Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media Utilizing social networking tools as sources of information that the public can use and trust Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future		Transportation Security Administration Salt Lake Valley Health Department Bureau of International Programs, U.S. Department of State Los Angeles County Department of Public Health Court Services & Offender Supervision Agency Wisconsin School of Business, University of Wisconsin – Madison GovLoop Houston Public Library National Institutes of Health, U.S. Department of Health And Human Services San Francisco Public Utilities Commission Graduate School, U.S. Department of Agriculture (USDA) Substance Abuse & Mental Health Services Administration, U.S. Department of Health and Human Services MuniGov 2ndSix Deloitte Consulting LLP Pipeline Media Relations Ari Herzog & Associates Reveal Communications Sensis Pickaway Progress Partnership (P3) Supporting Organizations: Federal Communicators Network
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly–interactive workshops: Monday, September 14, 2009: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: Social Media Boot Camp And Twitter 101: Learning The Tools And Understanding Which Ones Are Best For Effectively Hitting Your Target Audiences Pre-Conference Afternoon Workshop B: 1:30 p.m. - 4:30 p.m.: Measuring The Impact Of Social Media And Determining Next Steps Thursday, September 17, 2009: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: Stakeholders And Support: How To Identify, Create, And Engage Your Social Media Efforts Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: Putting Gov 2.0 Into Practice: Step-by-Step Tools For Social Media Implementation
Speakers & Key Highlights • Who Will Attend • Benefits of Attending • Rave Reviews Pre-Conference Workshops • Agenda Day 1 • Agenda Day 2 • Post-Conference Workshops Venue & Lodging • Registration Fees • Discounts & Policies • Conference Supporters Register Now • Forward To A Colleague

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