8:00 a.m.
Registration & Continental Breakfast

8:30 a.m.
Chairperson's Welcome and Opening Remarks

Marc Ross, Principal
2NDSIX

8:45 a.m.

Utilizing The Tricks Of The Trade: How To Foster Community And Build Your Network Through Social Media

In only a few months, GovLoop.com has connected nearly 3,000 federal, state, and local government employees. A social network for government, the site incorporates a range of Web 2.0 technologies including blogs, YouTube videos, social profiles, Twitter, and discussion threads.

• Fostering conversation
• Building trust
• Viral marketing
• Adding value to others
• Dealing with troublemakers
• Turning skeptics into members
• Turning members into leaders

Steve Ressler, Founder
GOVLOOP

9:30 a.m.

Speed Networking

You'll have a chance to meet and greet fellow attendees in this fun and fast-paced forum.

10:30 a.m.

Helping Government Professionals Jump On Board The Social Media Train

MuniGov was organized last year to provide a resource for government professionals tasked with investigating and implementing social media within their organization or agency. The group uses a variety of social media tools to foster networking and collaboration between those working in government.

• Collecting and offering examples, information, and advice related to local government use of social media
• Collecting and offering other resources and information related to government services and administration
• Creating networking opportunities between members
• Sharing of ideas and advice through regular meetings held in a virtual space that allows members to get together regardless of geographic boundaries
• Creating government-related training opportunities and resources in the online and virtual space

Come learn about the organization, and what resources they have available for you. And find out how MuniGov, a group of government professionals like yourselves, can help you get a handle on the use of social media in government.

Pam Broviak, co-Founder
MUNIGOV

11:15 a.m.

How To Use Social Media To Spread Important Messages To Your Target Audience On A Limited Budget

Health departments across the country are always looking for new and innovative ways to spread their important public health messages. As one of the least understood public agencies, traditional avenues of health promotion are increasingly less effective in reaching and mobilizing the public.

When handed a staggering goal – that 67% of county residents report making one healthy behavior change this year – and an almost nonexistent budget, the Salt Lake Valley Health Department turned to Twitter, Facebook, YouTube and Flickr to help them spread the word and start a community-based movement to make One Small Change – For the Health of It.

• Crafting a message conducive to social mediums
• Determining what social media tools fit your agency's needs
• Creating an effective low cost (or no cost) YouTube video
• Spreading your message virally
• Measuring results on YouTube, Twitter and Facebook

Kate Lilja, Public Information Specialist, Risk Communications Coordinator
SALT LAKE VALLEY HEALTH DEPARTMENT

U.S. Department of State's Bureau of International Information Programs (IIP) communicates with foreign opinion makers and younger audiences about U.S. policy, society and values. IIP engages foreign publics through a range of multimedia initiatives and programs, including public-private partnerships.

To enhance the global dialogue on democracy, IIP with its partners from the film/entertainment industry, democracy and youth organizations and academia, created the Democracy Video Challenge, an online competition designed to celebrate democracy. The Democracy Video Challenge was launched online as a mini-site (www.videochallenge.america.gov), on YouTube (www.youtube.com/democracychallenge) and at the United Nations on International Democracy Day (September 15, 2008).

The Challenge's goal is to generate a global dialogue on democracy through user-generated videos that complete the phrase, "Democracy is…" By creating and submitting democracy-themed videos for the online competition, democracy advocates, budding film makers and citizens receive global recognition for their work and compete for an all-expense-paid trip to New York, Hollywood and Washington.

• How we use technology to engage directly with and listen to the views of our audiences around the world
• How we bridge the culture of web innovation (which includes user-generated material) with the culture of government
• How we ensured that the Challenge complemented each partner's efforts to engage youth, democracy advocates and filmmakers

Martha Jo Chaconas, Director, Office of Web Management
BUREAU OF INTERNATIONAL PROGRAMS, U.S. DEPARTMENT OF STATE

12:45 p.m.
Lunch On Your Own -- But Not Alone!

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.

2:15 p.m.

Reaching And Connecting With Your Constituents Using Web 2.0

Los Angeles County is helping teenagers fight back against obesity by providing them with an avenue to discuss, inform and act. The county's Department of Public Health is leading efforts to develop a youth Activism Against Obesity (YAAO) social marketing network comprised of a community of peers providing mutual support and shared resources for peer and media awareness of healthy eating and increased physical activity.

Using this session, you will gain insight on how your agency can use Web 2.0 strategies to reach youthful constituents. In addition, since the YAAO social network was in-part created by 40 youth leaders who worked hand-in-hand with Sensis' team to design the network and associated campaign, this session will also address open communication with your constituents and how to use their input to maximize your communication efforts.

David Caley, RN, BSN, Program Specialist - Community Health Services
LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH

Jose Villa, CEO
SENSIS

3:00 p.m.

Making Connections: How To Develop A Social Media Strategy To Successfully Communicate And Collaborate With Your Audiences While Using The Right Social Media Tools

"Social media" is the new buzzword, the new shiny toy in communications and online. Getting started on the effective use of the tools and methods available with social media to connect and communicate with your customers and your target audiences takes a deliberate, strategic approach.

The Houston Public Library has been successful in using Flickr, Twitter and Facebook, as well as online calendar systems such as Upcoming.org to promote Library news, services, programs and events. Since using Twitter, LinkedIn and Facebook, the Library's relationships with other libraries, bloggers, journalists, media outlets, public relations professionals, and leaders in librarianship have been strengthened.

• Learning which are the "hot" social media tools your audiences are using, which tools are best for what, and why you will need to use them
• Developing a sound social media strategy for your organization
• Creating a checklist of things you will need to know before you start – including organizational strategies, backup support, and training
• Monitoring social media for your organization, whether you are participating or not

Sandra Fernandez, Manager of Public Relations
HOUSTON PUBLIC LIBRARY

4:05 p.m.

Using Social Media To Raise Your Organization's Profile Among Its Target Audiences While Building Community

The Wisconsin School of Business, at the University of Wisconsin – Madison, has been using social media to establish connections and communicate more effectively with students and alumni, and raise its profile among target audiences. Certain divisions within the school have started using social media as their main mode of marketing and obtaining earned media coverage of events. Professors have utilized social media as a teaching tool to help connect students with real and emerging leaders in their fields.

This session will walk you through the evolution of social community building at the Business School, how the School leveraged its most experienced social media practitioners during the execution process, and the challenges and successes therein.

• Successfully incorporate social media into the workplace
• Build a connected community online
• Improve your ROI through social media interaction

Melissa Anderson, Director of Public Relations, Wisconsin School of Business
Ellen Bartkowiak, Assistant Director, MBA Career Management Center
Alisa Robertson, Assistant Dean of Alumni and Corporate Relations
WISCONSIN SCHOOL OF BUSINESS,
UNIVERSITY OF WISCONSIN – MADISON

4:50 p.m.

End of Day One

5:00 p.m.

Networking Reception: Please Join Us!

We invite you to join us for a drink as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of Chicago's fine dining while you continue to network with your colleagues.