Training: Social Media for Government Conference

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Don't miss the 26th updated forum packed with the latest tools, tips and techniques to help you transform the way you
communicate with your employees and citizens!

Rave Review from a Past A.L.I. Social Media for Government
Conference Attendee:
"The conference really gave me many, many, good ideas and how to accomplish them.
The conference was good for my organization and for me personally."
J. Blair, Public Affairs Specialist
U.S. DEPARTMENT OF COMMERCE

WHAT YOU WILL LEARN:		Speaking Organizations:
Attend the 2011 Social Media for Government conference to hear the latest practical advice from other government social media initiatives. You’ll leave with tools, tips and strategies for:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
Developing a social media (blogging, Twitter, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications Building senior management support for your social media programs Integrating social media tools into your traditional internal and external communications practices Creating Web 2.0 policies and guidelines Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more Measuring the effectiveness of your social media strategy and demonstrating its value within your organization Strategically using Twitter, Facebook, and LinkedIn in your organization Monitoring social media for your organization, whether you are participating or not Demonstrating the Return on Investment (ROI) of your social media program Operating social media tools within the boundaries of government restrictions and firewalls Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal Maximizing awareness of your agency's mission to the public Learning how to easily communicate to the public through external blogs, podcasts and video podcasting Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media Utilizing social networking tools as sources of information that the public can use and trust Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future Making the case for open source technologies Conference Wiki Available To Attendees All attendees will be invited to expand their network and continue the conversation in the conference wiki --- you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool.		National Institute of Standards and Technology U.S. Army Public Affairs University at Albany, State University of New York U.S. Department of Defense Transportation Security Administration New York City Housing Authority National Aeronautics and Space Administration Problem Solutions Recovery Accountability and Transparency Board National Cancer Institute Cranberry Township, Pennsylvania U.S. Department of State U.S. Department of Homeland Security Sparkloft Media Acquia Widmeyer Communications CoalHart Associates, LTD. The Community Roundtable State and Federal Communications, Inc. IBM Center for The Business of Government Pennsylvania Department of Education Supporting Organizations: Federal Communicators Network
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly – interactive workshops: Tuesday, July 12, 2011: Pre-Conference Morning Workshop A: 8:30 a.m. – 11:30 a.m.: Social Media 101: Popular Social Media Tools - What They Are And How To Use Them In Your Organization Pre-Conference Afternoon Workshop B: 1:00 p.m. - 4:00 p.m.: You Have Your Social Media Set Up – Now What?: Learn Engagement Strategies And Techniques To Manage Exposure In the Age Of Open Government Friday, July 15, 2011: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: How To Blend Traditional And New Media To Strengthen Your Organization's Communication Efforts Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: How To Monitor, Manage, And Measure Your Organization's Social Media Efforts
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