This conference is a must-attend event for all those who are serious about using social media to engage employees and citizens by using the latest Web 2.0 technologies and social networks to drive communication results. You will benefit from:

1. 21 innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. The opportunity to customize your learning by participating in unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization - go to www.aliconferences.com for more details
4. An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
5. A comprehensive overview of social media strategies and processes from leading practitioners like the U.S. Department of State, National Cancer Institute, U.S. Department of Homeland Security, and many more
6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
7. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
8. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
9. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
10. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
11. The opportunity to learn how to engage your employees and citizens by using social media from leading government agencies and organizations

Dear Federal, State and Local Government Professionals:

The truth of any situation is usually found at the midpoint between two opposite sayings and when it comes to social media, the two opposing proverbs are probably "many hands makes light work" and "too many cooks spoil the broth."  

Indeed, social media allows government leaders -- and not just communications specialists -- to take advantage of new technologies and management methods that were unavailable even five years ago.  But their misuse can cost not only time and money, but credibility as well.  When turning to social media, leaders can harness the power of many hands, many minds, and many people with diverse and complementary skills sets (making light work).  But they may also inadvertently open the floodgates to too much information, inhibiting--rather than enhancing--operations (spoiling the broth).

This conference will give you the chance to learn from other government agencies and government vendors what works, and how to use social media in many different aspects of their agencies' operations - including and exceeding the communications departments!

The age of social media has arrived whether we like it or not – the public sector can't afford to miss out on learning how these tools are being used in this new interactive environment!

Social media has created a new way of connecting to each other, to data, to sensors, and to digital assets like applications, images, and documents. Today's government organizations must embrace the new channels for connectivity and understand how each channel operates, maximizing the efficiency of such tools as blogs, wikis, podcasts, vodcasts, widgets, and social bookmarking to improve their decision-making efforts faced everyday. It is your responsibility, as a government leader, to inspire and educate your agency in the latest tools and trends that encompass the newest world of communications and management: social media.

How Will This Conference Help You And Your Organization?

This conference will help you understand how to engage in social media with your employees, the citizens you serve, and other stakeholders and customers – don't be
left behind!

At this conference, you will hear proven strategies and practical experience, from leading organizations and practitioners, on how to use social media to change the way your organization communicates, collaborates, and shares information.

• National Institute of Standards and Technology paved the way for social media in their agency by leveraging limited resources and maximizing results.
• U.S. Army Public Affairs has successfully mastered the act of balancing security and open communication when operating in the social media space.
• National Aeronautics and Space Administration is using social media programs to connect and communicate with the public

Register today online or call our conference hotline at 888-362-7400 to attend A.L.I.'s 26th conference on "Social Media for Government," this July in Washington, DC. This is your opportunity to hear from leading communicators and organizations that are already using social media to change the way their organizations operate and how they engage key stakeholders. With the agility and speed of today's Web 2.0, you can guarantee the presentations will be timely and relevant – speakers will need to make changes just hours before they present – you can't beat that.

I look forward to seeing you at this information-packed event.