| Attend this seminar to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including: |
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Hear practical advice, firsthand, on how to engage your employees and citizens by using social media, from leading government agencies and organizations, including: |
- Integrating social media tools into your internal and external communications practice
- Building senior management support for your social media programs
- Developing a social media (blogging, podcasting, wikis, social networking, Twitter, etc.) strategy to drive performance-based communications
- Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
- Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, Foursquare, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
- Demonstrating the Return on Investment (ROI) of your social media programs
- Preparing your organization for crisis by implementing social media strategies into your crisis communications plan
- Blending new media technologies with traditional media to multiply results
- Creating an opportunity for employees to communicate with both clients, and citizens, directly and informally
- Measuring the effectiveness of your social media strategy and demonstrating its value within your organization
- Overcoming cultural, policy and legal challenges when incorporating blogging into government web content policies
- Harnessing the collaborative power of your social media tools to drive organizational performance
- Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
- Maximizing awareness of your agency's mission to the public
- Learning how to easily communicate to the public through blogs and podcasts
- Matching your policies to the right social media tools
- Encouraging collaboration across employee sectors
 
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British Columbia Ministry of Environment
Army Public Affairs, Department of National Defence
City of Seattle, Washington
Public Affairs Bureau, Province of British Columbia
Insurance Corporation of British Columbia
City of Nanaimo, British Columbia
British Columbia Ministry of Citizens' Services
City of Oshawa, Ontario
Genome Alberta
City of Regina, Saskatchewan
City of Richmond, British Columbia
Alberta Environment
Deloitte, Inc.
Mickelson Consulting
HootSuite Media, Inc.
MediaMiser
Supporting Organizations
& Publications:
 
  
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