Jump-start your conference experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering social media strategies that will enhance your understanding of the informative, case study presentations throughout the entire conference.

Choose ALL FOUR Workshops Maximum Value and Learning

Social Media 101: How To Leverage Popular Social Media Tools For Your Organization - What They Are And How To Use Them

In this in-depth workshop, you will learn about emerging new communication strategies using social media and explore ways to use them to better connect with your stakeholders. You will gain a tactical overview of the latest tools, hear specific government case studies, and explore and discuss ways these methods can be implemented within your agency.

• Utilize Facebook, Twitter, YouTube, Foursquare and other social media services
• Leverage technology to engage and collaborate with stakeholders
• Empower existing supporters to spread your message within their own networks
• Achieve organizational "buy in" to implement new programs

WORKSHOP LEADER: Mike Panetta, Partner at Beekeeper Group, is an award-winning public affairs campaign strategist who specializes in using the Internet and social media for creative issue advocacy and grassroots activism. Before becoming a Partner at Beekeeper Group, Mike was Vice President for Public Affairs and Emerging Media at Grassroots Enterprise where he managed a number of the firm’s non-profit, trade association, and political clients and led its embrace of new technology for political, marketing and advocacy purposes. His work has been recognized with top honors from the American Association of Political Consultants, the Public Affairs Council, and George Washington University’s Institute for Politics, Democracy and the Internet. In November 2006, Mike was elected to the position of U.S. "Shadow" Representative in the District of Columbia, and was re-elected in 2008 with the second-highest number of votes of any citywide elected official in the District. In this role, Mike is a leading voice in the fight for District of Columbia statehood and votes in the U.S. Congress.

Testimonials From Past Beekeeper Group Sessions:

"These guys did a good job of Social Media 101. They did a fine job fielding
the questions from beginners."

"Many valuable ideas resulted for me to take back to the office."

"This session was a great scene-setter. Looking forward to the following sessions"

"Great overview. Lots of good examples to look up."

"Good overall information on the challenges and ways to connect to a specific audience."

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own.

1:00 p.m. to 4:00 p.m.
PRE-CONFERENCE AFTERNOON WORKSHOP B

How To Use Social Media And Design To Strengthen Your Government Brand

Social media is undoubtedly a profoundly transformative medium that prompts organization to be more collaborative, explore new levels of transparency and openness, and encourages workers to share and strengthen networks in new ways. Social media, however, is also a highly creative platform that challenges organizations to be more innovative in how their brands resonate with their constituents.

This workshop will demonstrate three projects by three distinct government entities and professional communities that successfully deliver content and immersive multi-media experiences to invigorate how these brands touch (and expand) their audiences.

• Manage projects for your organization’s optimal return on investment
• Attract your audiences using Facebook, Twitter, smartphone applications - all in an attempt to deliver content where you know your customers want to receive content
• Prepare your organization for the growing prevalence and ubiquity of smartphones, and subsequently the need to deliver content on these platforms

WORKSHOP LEADERS: Michael Dumlao, an Associate with Booz Allen Hamilton and also a Digital Art Director, FBI Training Division, specializes in creative multimedia design and social media strategy with a focus on immersive brand experience. Over the last 10 years, he has developed integrated online and print brand strategies for the Federal Bureau of Investigation, the Immigration and Customs Enforcement agency, the Federal Emergency Management Agency, the National Protection and Programs Directorate at the Department of Homeland Security, and other entities in the defence, homeland security, and civil sectors.

Yancey Hall, Associate with Booz Allen Hamilton, is currently serving the Department of Defense. For about 15 years, Yancey has been a communication, marketing and technology consultant for a broad range of firms and industries, including National Geographic, WPP Group, L-3 Communications and PGI. His professional interests are divided roughly between communications and technology, or where the two intersect. Yancey has worked with government customers to develop mobile computing solutions and applications for a wide range of uses, including training, open government initiatives, enterprise applications and other uses. His roles have included project management, business development, strategy, programming and design.

Jaclyn Contugno, Associate with Booz Allen Hamilton, currently serves the Department of Homeland Security, Science and Technology. With over six years of professional experience in graphic design, multimedia, and communications supporting government clients, Jaclyn now serves as the lead graphic design and creative task lead for DHS S&T. She works directly with the Director of the Corporate Communications Division (CCD) to manage and track all graphics, photography, and video projects requested by the entire S&T directorate. She engages daily with clients to gather project requirements to ensure information is presented in a visually pleasing and conceptually accurate manner.

Using Social Media Both Internally And Externally To Re-engage Employees And Citizens, While Tracking And Reporting Your Success

What most organizations fail to understand is the perception that what you produce internally is reflected externally. This workshop will explore how social media can be used to rally internal employees around their organization, its values and purpose.  Using social platforms can transform an organization and by leveraging these tools within their own walls, organizations can double the impact of any social media initiative.

Find out how to speedily deploy a range of social media technologies to build and maintain communication channels for internal and external communication. This will help you foster more transparent communication, deliver authentic conversations and build trust with all stakeholders.

• Which technologies work best – forums, video, various social media platforms
• Overcoming the challenges of gaining budget approval for social media deployment
• Engaging senior administrators and citizens using social media
• Benchmarking success, usage rates and report back results

During the workshop, an actionable plan will be developed, helping organizations remove any barriers to implementation.

WORKSHOP LEADER: Uwe Hook is CEO and Co-Founder of BatesHook, Inc., and a veteran of the advertising and marketing industry with the goal of building connections with people and brands (Mercedes-Benz, IBM, Fleming’s Steakhouse, Acura, WellPoint, Purina, Alpo – just to name a few). While he started his career as a Creative Director, Europe, for the AOR of Mercedes-Benz (Springer & Jacoby, Hamburg), he moved away from traditional advertising (literally, since he resides now in Los Angeles) and, more important, philosophically. While adding value for prestigious, digital agencies such as Razorfish, Genex and Direct Partners, he understood that marketing and advertising in itself is not a solution. Out of this thinking evolved the passion to transform businesses by applying innovative collaboration practices and advanced business management strategies. Uwe enjoys public speaking and hopes the audience enjoyed his thinking as much when he appeared at SXSW, Ad-Tech, iMedia, Web 2.0 Expo, OMMA, OMMA Social and MIXX. Uwe is a graduate of London Business School (MBA), has a German law degree and is certified as Speech-Language Pathologist.

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own

Four Steps To Building ROI Through Social Networking:
Strategies That Enable Government Agencies To Protect Internal Investments In Social Technologies

The ability to create ROI from social networks requires far more than a simple investment in new technology. Organizations must understand the social science behind these networks that makes building enterprise social platforms successful. Understanding this model helps organizations develop a more comprehensive social strategy – one that allows the networks to deliver real value back to the enterprise in measurable, tangible ways.

1. Clearly define your organization’s priority business objective(s) and desired outcome. We will discuss three examples of measurable business objectives, and show how agencies can adapt these for their goals.
2. Understand your universe of networks and determine the interaction that these networks have with your organization. You will learn how to focus on those networks that offer the largest scope of influence, whether internal or external to the organization.
3. Identify which networks are your highest value networks and prioritize the networks based on potential value. You will discover how to evaluate and prioritize your networks, understanding that simply by virtue of demographics or technology readiness, some are better targets than others.
4. Look for integration points among your networks where you can optimize additional value. To maximize the value of your networks, you will learn about integration points, and how they serve to enhance agency objectives.

WORKSHOP LEADER: Mike Mullen, VP Federal Sector, joined INgage Networks executive team in 2010, leading the company’s public sector growth within the federal sector. He brings a strong track record with nearly 20 years of experience enabling federal decision-makers to achieve their goals through the acquisition of strategic IT and professional services.

Mike also currently serves as the Vice Chair at-large for the Industry Advisory Council (IAC) Executive Committee, representing 550+ member companies working to bring industry and government executives together to enhance government’s overall ability to serve the public.