Dear Federal, State and Local Government Communications Professionals:
The Internet is maturing from a vast encyclopedia of information into a hotbed of innovation, constantly spinning out tools for connecting people and discovering, manipulating, and analyzing information. Government employees and private citizens alike expect the same functionality they enjoy on blogs, mobile apps, LinkedIn, DataMasher, Twitter, Facebook, and del.icio.us, to be available from their local, state, and federal governments. The flexible, transparent nature of these tools enables anyone to communicate and collaborate with others regardless of physical, cultural, or political barriers. Just while you read this, someone, somewhere could have launched an online campaign to support or defeat your latest public policy initiative. How can government keep up?
The age of social media has arrived whether we like it or not – the public sector can't afford to miss out on learning how these tools are being used in this new interactive environment!
Social media, also known as Web 2.0, has created a new way of communicating. Today's government organizations must embrace the new forms of communications, including blogs, wikis, podcasts, vodcasts, widgets, and social bookmarking to stay competitive and maximize efficiency in decision-making efforts faced everyday. It is your responsibility, as a government communications leader, to inspire and educate your agency in the latest tools and trends that encompass the newest world of communications: social media.
How Will This Conference Help You And Your Organization?
This conference will help you understand how to engage in social media with your employees, the citizens you serve, and other stakeholders and customers – don't be
left behind! At this conference, you will hear proven strategies and practical experience, from leading organizations and practitioners, on how to use social media to change the way your organization communicates, collaborates, and shares information.
Learn how the:
- NASA Ames Research Center is using open source software to expand social media practices that enable participation by citizens within government
- City of Milwaukee, Wisconsin has done extensive work to establish policies and procedures related to Web 2.0 and has successfully integrated, effectively communicated through this spectrum of new media
- U.S. Holocaust Memorial Museum uses gaming techniques and social media to support experiential learning
Register today online or call our conference hotline at 888-362-7400 to attend A.L.I.'s conference on "Social Media for Government," this Februray in Washington, DC. This is your opportunity to hear from leading communicators and organizations that are already using social media to change the way their organizations operate and how they engage key stakeholders. With the agility and speed of today's Web 2.0, you can guarantee the presentations will be timely and relevant – speakers will need to make changes just hours before they present – you can't beat that.
I look forward to seeing you at this information-packed event.
Sincerely,
Gadi Ben-Yehuda
IBM CENTER FOR THE BUSINESS OF GOVERNMENT
Conference Chairperson
P.S. Reserve your spot today to learn how you and your team can better manage your social media efforts that result in maximized communications. Register 3 people and get the 4th for FREE! For more information, call (888) 362-7400 or
click here for details.
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