| Attend this conference to hear the latest practical advice on using new media and traditional communication tools to engage your citizens, along with helpful tools, tips and techniques to get started, including: |
|
Hear practical advice, firsthand, on how to engage your citizens and stakeholders by using new media and traditional channels from leading government agencies and organizations, including: |
- Using the latest communication tools to promote transparency, enhance engagement & foster collaboration
- Communicating effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, podcasts, and much more
- Taking citizen feedback and ideas and putting them into action plans
- Delivering the information that citizens want, when they want it, via the channel they prefer
- Leveraging citizen satisfaction analytics to guide resource allocation decisions to make improvements in the organization
- Improving the use of technology to develop better service delivery
- Clearing out the clutter to improve citizen searches for information
- Establishing and empowering brand ambassadors by pushing the message out as well as pulling information in
- Maximizing awareness of your agency's mission to the public
- Enabling conversation and collaboration
- Ensuring consistent engagement and information is maintained
across all channels with your audiences
- Utilizing social media in a crisis situation as a place for planning, strategy implementation, networking, and recruiting
- Strategically driving public outreach using traditional and new media as well as innovative communication tools & techniques
- Developing a new media (blogging, Twitter, podcasting, wikis, social networks, mobile applications, etc.) strategy to drive performance-based communications
- Integrating social media tools into your external communications practices
- Balancing security and open communication successfully
- Utilizing social networking tools as sources of information that the public can use and trust
- Operating social media tools within the boundaries of government restrictions and firewalls and creating Web 2.0 policies and guidelines
|
|
U.S. Army Public Affairs
National Institute of Corrections, U.S. Department of Justice
Maryland Emergency Management Agency
U.S. Census Bureau
Cranberry Township, Pennsylvania
Federal Highway Administration, U.S. Department of Transportation
GovLoop
U.S. Department of State
Genome Alberta
IBM Center for the Business of Government
Grant Thornton LLP
OhMyGov!
Global Healthy Living Foundation
Rock Creek Marketing
GovDelivery
Advice Unlimited LLC
Washington State Office of the Attorney General
U.S. Environmental Protection Agency
Supporting Organizations:
  
    
Federal Communicators Network
|
Several agencies are making dramatic strides in developing approaches and systems that work for them in their engagement efforts. The periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the “journey.” |
