Take social media from complexity to clarity through these interactive workshops guaranteed to jumpstart your conference experience. These workshops are a great opportunity to advance your learning and network with fellow attendees while taking a hands-on, common sense and practical approach to mastering social media that will enhance your understanding of the informative, case study presentations throughout the entire conference.

Choose A or B or BOTH for Maximum Value and Learning

Social Media 101: Learning The Latest Social Media Tools And How To Use Them To Effectively Reach Your Target Audience

As social networks begin to play a larger and larger role in our lives, it may be time to rethink how you form relationships, manage connections, and communicate with your audiences. Multiple companies have already started down this path, and if you haven’t yet, now is the time.

This workshop will cover the best use of social media platforms, and practical, hands-on methods for creating the most effective social media-based communications programs. Designed for social media beginners and those who have jumped into the various platforms without much direction, you will leave with new knowledge and the tools necessary to become an active and engaged social media user ready to effectively connect with your audience.

• What is social media and why it is important
• Facebook, Twitter, blogs, and other social networks - - what they are and how to use them
• Leveraging technology to engage and collaborate with your online audience and key influencers
• Activating and encouraging word of mouth among supporters and advocates within their own networks
• Proving the value of social media
• Practical tips for getting started
• Case studies from real brands getting real results

WORKSHOP LEADER: Kristin Parrish, Digital Strategist for Ogilvy Public Relations’ 360° Digital Influence team, has led digital influence strategy and execution for well-known and emerging brands and organizations including NHBLI’s The Heart Truth Campaign, U.S. Centers for Medicare and Medicaid Services (CMS), VTech Learning Products, Select Comfort, American Chemistry Council, and Ford. Having developed programs for clients across mediums including print, video, as well as purely digital programs, she understands that the big idea is about strategy and the effective execution and measurement of that strategy.

With nearly five years of Ogilvy experience, Kristin is well-versed in the elements of digital strategy and successful public relations campaigns and has helped clients identify, engage with and activate their brand ambassadors across industries.

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own.

1:00 p.m. to 4:00 p.m.
AFTERNOON PRE-CONFERENCE WORKSHOP B

How To Measure The Role Social Media Plays In Your Communications Programs

As exciting as using new social media tools may be, they are just one more type of tool we can use when developing communication campaigns that support our organizational goals. This workshop will show you not only ways to measure how stakeholders are using the new tools (measuring activity), but also how to calculate their role in the success of the overall campaigns they are a part of (measuring outcomes).

By the end of this workshop, you will have a working knowledge of how to:

• Identify the potential likelihood that various demographic subgroups would use different social media tools
• Electronically track actual usage of all web-based communication tools,
  including the "old" tools, e.g. intranets
• Calculate the impact social media may have played in a
  successful communication campaign

WORKSHOP LEADER: Angela Sinickas is President of Sinickas Communications, Inc., a consulting firm dedicated to helping organizations achieve business results through focused diagnostics and practical solutions. An award-winning organizational communicator since 1974, she has been measuring the effectiveness of communication since 1981. She wrote the manual "How to Measure Your Communication Programs" and has developed a range of Communication Audit Starter Kits on CD-ROM for communicators to conduct their own measurements, as well as 40, one-hour audio CDs on planning and measuring communication (www.sinicom.com).

Testimonials From Past Angela Sinickas Sessions:

“Excellent content, good presenter!! Lots of good ideas.”

“Awesome presenter, extremely knowledgeable, made excellent points that EVERY executive/business sponsor should have.”

“I appreciated the real-life examples/case studies Angela provided.”